Reetika Fleming leads coverage for smart analytics, insurance, and finance & accounting at HFS Research. She studies the broad use of data and analytics within enterprises, with a research focus on emerging strategies to institutionalize machine learning and other AI techniques. Her research extends into the impact of digital business models, IoT, Smart Analytics, and AI on business process services for insurance specifically, and finance and accounting broadly.

Prior to HFS, Reetika worked in the sourcing research wing of business research and consulting firm ValueNotes. Her responsibilities as Project Manager included research product design and development, managing custom research engagements, developing thought leadership through targeted content and community interaction. She also managed the unit’s web and social media strategy and presence. Reetika has led numerous research projects spanning global technology and business operations, and has led plenary sessions at HFS FORA, SSON, and various other industry events.

Reetika has completed her Masters in Marketing Management with distinction from Aston University, UK, receiving Beta Gamma Sigma honors. Prior to this, she received her Bachelor’s in Business Administration with distinction from Symbiosis International University, India. She lives in the Somerville-Cambridge area with her husband and two cats. You’ll find her crafting, gaming, or reading fantasy series at home, or traveling to world heritage sites to feed her love for old things and global cuisine with friends and family.