Niti is a senior analyst at HFS Research. She is working on competitive intelligence practice and has recently joined HFS.

Niti joins us with 6+ years of experience in market research. Prior to starting the HFS journey, she worked with Kantar. She has experience in both primary and secondary market research studies in FMCG domain. She has worked on accounts across the globe as well as India, for various categories including tobacco, new generation products and personal care products. Her responsibilities included leading end-to-end research studies along with client presentations. She was also a temporary onsite in UK to work with BAT Globe House.

She is based out of Kolkata. In her spare time, she loves reading, travelling, and going for walks. On weekends she enjoys painting, spending time with her nephew and binge-watching series on Netflix.