Khalda is an Associate Practice Leader for SaaS Strategies at HFS. She supports the SaaS XXV program which helps innovative, up-and-coming SaaS software vendors to maximize their potential by leveraging meaningful partnerships with service providers.

Khalda managed the HFS SaaS services research program for eight years. This included tracking consulting, implementation and management services for several specific SaaS services areas, including Workday, SuccessFactors, Salesforce, Microsoft-on-Demand and Pega.

Prior to HFS, Khalda was a senior level IT services research analyst at Gartner for nearly 20 years. In that time, she managed the European research for several areas including network and IT security and business applications. Khalda has led key research deliverables such as Magic Quadrants for both Europe and global markets at Gartner.

Khalda has extensive experience in providing strategic advice to both IT services providers and customer organizations globally. For providers this includes, but is not limited to, channel strategies, product positioning, competitive intelligence, market trends and forecast analysis. For customers, Khalda has provided insightful guidance on sourcing and vendor selection strategies.

Khalda has a BSc. from Aston University in International Business and French. She lives in the UK with her husband and three children.