Category: GenAI

  • Tech-deprived CPG and retail encroach each other’s territory in search of growth

    Prepare for a breakthrough year in the Generative Enterprise—powered by the potential of agentic AI to deliver end-to-end, self-improving, cross-silo processes to achieve business outcomes, the promise of deregulation, and greater access to infrastructure of the Stargate program, and a new wave of LLM innovation exemplified by China’s DeepSeek. Our Generative Enterprise Services Horizons report 2025 identified several trends: how service providers are meeting enterprise needs, effectively training people, what enterprises need more of from their service partners, and what customers and partners have to say about their service experiences.Read More

  • Can Manish reinvent Accenture to deliver reinvention?

    July 02, 2025 |

    I am personally excited for my good friend Manish Sharma taking on the challenge of bringing together Accenture’s crown jewels of Strategy, Consulting, Song, Technology, and Operations to spearhead its Reinvention Services capability. Today's services playbook is changing radically and all the leading providers have no choice but to practice what they preach and take themselves through painful bottom-up change, where they need to focus on repaying their legacy debts of the last two decades to reinvent their own cultures, break down their silos and create distinct value for their clients.  Being a true services-as-software provider necessitates a completely integrated company operating under one mission, one culture, one brand and one united leadership team energized by working together.  But if anyone can pull this off, Manish can...Read More

  • Modernizing insurance was the mandate—now it’s about monetizing what’s next

    Prepare for a breakthrough year in the Generative Enterprise—powered by the potential of agentic AI to deliver end-to-end, self-improving, cross-silo processes to achieve business outcomes, the promise of deregulation, and greater access to infrastructure of the Stargate program, and a new wave of LLM innovation exemplified by China’s DeepSeek. Our Generative Enterprise Services Horizons report 2025 identified several trends: how service providers are meeting enterprise needs, effectively training people, what enterprises need more of from their service partners, and what customers and partners have to say about their service experiences.Read More

  • Stop pontificating about other people losing their jobs to AI and worry about your own job

    June 21, 2025 |

    Here's the cold, hard truth about employment today—we're judged by one ruthless metric: how much you cost versus how much value we deliver. With AI reshaping expectations, the tipping point where our value fails to justify our price tag is frighteningly closer than most of us will admit.Read More

  • How Generative and Agentic AI are Supercharging the OneOffice Data Cycle

    June 10, 2025 |

    We finally have an injection of rocket fuel from Generative and Agentic AI to create intelligent agents that can sense, decide, and act with autonomy... as long as we have our data strategy right. To be a truly autonomous organization, the principles of OneOffice hold truer than ever: workflows executed in real-time between customers and employees that engage partners right across our business ecosystems.Read More

  • AI agents are redefining commerce by eliminating legacy B2B SaaS

    Visa and Mastercard just escalated the war for the future of commerce—not with another app, but with autonomous AI agents that buy on your behalf. These aren't lab experiments. Visa’s Intelligent Commerce and Mastercard’s Agent Pay are foundational shifts designed to embed payments into AI platforms that consumers already trust. The implications for enterprise commerce are nothing short of seismic.Read More

  • Meet Babak, one of agentic’s original inventors

    May 05, 2025 | ,

    If you’re an enterprise leader staring down ballooning tech debt, rising pressure for AI transformation, and daily new product drops that all scream “innovate now or be left behind,” stop. Take a breath—and read this wide-ranging Q&A between Cognizant CTO Babak Hodjat and HFS Executive Research Leader David Cushman.Read More

  • Services-as-Software threatens to kill off BPO specialists as WNS eyes Capgemini as a strategic exit partner

    As speculation of a Capgemini takeover of WNS hots up, you have to question the future of BPO specialist firms as the worlds of services and software continue to blend together in a rapidly emerging $1.5 trillion market, which HFS last year termed "Services-as-Software".Read More

  • Trump’s tariffs will rattle the foundations of the global IT services industry to its core

    The focus of a lot of US business is going to be squarely on cost reduction, and this will have a direct impact on the global IT services industry. This will result in a double whammy hit for the India-dependent service providers and consultancies as US firms will be incentivized to reshore services work back to the US, and also to invest more heavily in AI to reduce reliance on support staff in areas like application development and business services.Read More

  • Joe Biden to keynote at the HFS Summit

    April 01, 2025 |

    HFS Research, the analyst firm which coined the term “Services-as-Software” has added former president Joe Biden to its stellar line up of speakers, which include CNN’s Fareed Zakaria and Wharton School Professor Ethan Mollick. He will address the impact of AI on the United States under the theme “The Agentic President”.Read More