Joel Martin
Executive Research Leader

Joel is the Executive Research Leader in charge of emerging technology strategies at HFS Research. He directly looks after applications and data modernization research, low code, and Software-as-a-Service. In addition to working closely with technology and business advisory firms, he works with leaders in managed services, database software, and leading SaaS vendors, such as Microsoft, Oracle, ServiceNow, and Salesforce.

Joel brings over 25 years of experience as an analyst, consultant, software product manager, and marketing professional. He is driven by a curious mind that has followed, analyzed, consulted, and implemented solutions from data networking to large ERP projects. He is passionate about helping enterprises understand how data is at the core of creating value, building cloud-native business solutions, and powering the next generation of advanced analytics and predictive modeling. Joel holds a Bachelor of Business in Management Information Systems from the University of Houston and has been living and working internationally as an ex-pat since 1997 and currently resides in Ottawa, Canada. Before HFS, Joel worked at Microsoft, TechInsights, IDC, and others, developing products and marketing strategies in the software, services, and semiconductor industries.

Outside work, he is busy with his family traveling and developing his daughters’ skills in the Dramatic Arts, music, and STEM. In addition, Joel enjoys long hikes, a good book, and playing guitar.