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Google makes its biggest enterprise move, but can it make up lost ground?
Google has struggled for years to sink real teeth into the enterprise, but it may have just found its path to take on Microsoft and AWS as an AI cyber giant and gain real relevance as an enterprise cloud AI platform. This massive acquisition of Wiz also firmly positions Google directly against cyber vendors, namely Palo Alto Networks and CrowdStrike.If it plays this well, Google could end up closing this gap to both AWS and Microsoft in the enterprise AI platform market as cloud, cyber, and AI become completely intertwined. However, with AWS dominating a third of the global cloud market and Google barely having more than 10%, Google will have to tread carefully to avoid alienating the vast portfolio of Wiz customers. It has to prove to its new Wiz cyber clients it can be cloud-agnostic to optimize this massive investment. Read More
If you can’t move your people, then move your code — Services-as-Software is the new trade route
If you can’t move your people, then move your code — Services-as-Software is the new trade route with agents supercharging our workforce.Protectionism isn't just disrupting your current vendor relationships—it's fundamentally transforming how services are delivered to your organization. As more governments try to lock down supply chains, labor markets, and data flows, service providers are left with no choice but to accelerate their shift toward Services-as-Software. Read More
AI, tariffs and de-globalization could drive services creation in the US
Suddenly, we find ourselves in a world where moving work around the world carries a lot more risk... and cost. The changing nature of the US workforce supports the possibility of services coming to the US as anxious businesses look to get ahead of global risk and uncertainty. Only a fool would ignore the magnitude of what is happening in our geopolitical landscape. Read More
Are we finally ready to ‘UnBPO’ ourselves?
Firstsource just put BPO on notice. It’s not just talking about transformation—it’s daring the entire industry to burn the old playbook. Read More
2025 is the breakthrough year for Generative Enterprise — and partnering with a capable services partner is critical
Prepare for a breakthrough year in the Generative Enterprise—powered by the potential of agentic AI to deliver end-to-end, self-improving, cross-silo processes to achieve business outcomes, the promise of deregulation, and greater access to infrastructure of the Stargate program, and a new wave of LLM innovation exemplified by China’s DeepSeek. Our Generative Enterprise Services Horizons report 2025 identified several trends: how service providers are meeting enterprise needs, effectively training people, what enterprises need more of from their service partners, and what customers and partners have to say about their service experiences. Read More
Services-as-Software presents a $1.5 Trillion Opportunity for both Software and Services firms
Enter Services-as-Software—an AI-first, automated service layer that’s coming to obliterate everything in its path. No more billable hours. No more clunky SaaS. Services-as-Software is not a death knell for service providers and software vendors. It’s the $1.5 trillion opportunity of our lifetime. Read More
Commercial banks seriously need to up their digital game to meet the B2B needs of their customers
HFS conducted a significant deep-dive Horizons Study into the needs of commercial banks and the best IT and business process service providers to support them: HFS Horizons: The Best Service Providers for Commercial Banks, 2025. This report evaluates the capabilities of 22 service providers across the HFS commercial banking value chain based on a range of dimensions to understand the why, what, how, and so what of their service offerings. Read More
Modern-day work culture: It’s all about ME, ME, ME
People don’t suddenly decide to become selfish. This is a product of the dehumanizing dynamics in the work environment, which results in people crying out for affirmation and a sense of connectedness that is missing from our work lives. "ME" is the world we live in, but we need to focus more on "US" to improve work culture. Read More
Welcome to the era of Services-as-Software… where the lines between services and software are blurring
Two very different worlds, one based on humans and the other on technology, are becoming one blended, scalable solution we are calling Services-as-Software. In short, the line between services and software is blurring and eventually vanishing, and this progression has become more crucial than ever. Read More
From Physical to Digital Labor: Will Salesforce’s AgentForce 2.0 replace traditional jobs and outsourcing?
Salesforce’s AgentForce 2.0 signals a new era of digital labor, redefining how enterprises manage productivity, outsourcing, and internal workforce models. By integrating AI-driven Digital Workforce Equivalents (DWEs) into its platform, Salesforce positions itself as a cornerstone of the agentic AI revolution, challenging traditional IT and outsourcing paradigms. We believe this release signals a clear path toward the services industry’s shift toward Services-as-Software. Read More
