Modernizing insurance was the mandate—now it’s about monetizing what’s next
Prepare for a breakthrough year in the Generative Enterprise—powered by the potential of agentic AI to deliver end-to-end, self-improving, cross-silo processes to achieve business outcomes, the promise of deregulation, and greater access to infrastructure of the Stargate program, and a new wave of LLM innovation exemplified by China’s DeepSeek. Our Generative Enterprise Services Horizons report 2025 identified several trends: how service providers are meeting enterprise needs, effectively training people, what enterprises need more of from their service partners, and what customers and partners have to say about their service experiences.Read More
AI agents are redefining commerce by eliminating legacy B2B SaaS
Visa and Mastercard just escalated the war for the future of commerce—not with another app, but with autonomous AI agents that buy on your behalf. These aren't lab experiments. Visa’s Intelligent Commerce and Mastercard’s Agent Pay are foundational shifts designed to embed payments into AI platforms that consumers already trust. The implications for enterprise commerce are nothing short of seismic.Read More
Individuals, teams, and firms can all still lead energy and utilities systems change
Prepare for a breakthrough year in the Generative Enterprise—powered by the potential of agentic AI to deliver end-to-end, self-improving, cross-silo processes to achieve business outcomes, the promise of deregulation, and greater access to infrastructure of the Stargate program, and a new wave of LLM innovation exemplified by China’s DeepSeek. Our Generative Enterprise Services Horizons report 2025 identified several trends: how service providers are meeting enterprise needs, effectively training people, what enterprises need more of from their service partners, and what customers and partners have to say about their service experiences.Read More
AI, tariffs and de-globalization could drive services creation in the US
Suddenly, we find ourselves in a world where moving work around the world carries a lot more risk... and cost. The changing nature of the US workforce supports the possibility of services coming to the US as anxious businesses look to get ahead of global risk and uncertainty. Only a fool would ignore the magnitude of what is happening in our geopolitical landscape. Read More
Happy one-year birthday, Microsoft Copilot. Now, can you be more than a quick AI win for the lazy CIO?
It’s been exactly two years since ChatGPT 3.0 hit the streets and dramatically changed the AI conversation. One of the key beneficiaries has been Microsoft Copilot, which, in barely one year, has generated a remarkable $1 billion in revenues and created a vehicle for CIOs to claim early “AI victory” to their corporate leaders hungry to exploit the delights of this AI revolution. So, with Microsoft positioning Copilot as the new "UI for AI," what do CIOs and their C-Suite counterparts need to do to achieve more value than a glossy AI veneer?Read More
Back to drive the HFS sustainability talk track: Josh Matthews
We're delighted to announce that the analyst who made sustainably great... is back to MAKE SUSTAINABILITY GREAT AGAIN! Yes, folks, Joth Matthews has returned to the HFS analyst family!Read More
Ten reasons why GPT-4o will pour fuel onto the GenAI smoldering platform
Having multimodal capability that brings speech, text, video, and content together into one singular neural network that we can communicate with in real-time and immerse into our day-to-day activities is the game changer we have been unwittingly waiting for...Read More
GenAI will crash and burn
We’re sad to inform you all that the GenAI we have grown to love with such intensity will shortly crash and burn. We’ve been here before, folks, when we called the death of RPA five years ago… and we are today calling the death of GenAIRead More
Retail and CPG firms turn to innovation to combat the digital dichotomy
The HFS Horizons: Retail and CPG Service Providers, 2023 report covers 24 leading providers helping their clients embrace innovation, devise new value streams, and realize value during these challenging times of rising costs, interest rates and rapidly changing consumer expectations.Read More
IDP goes beyond document processing to unlock insights from masses of data
HFS has published its first intelligent document processing (IDP) Horizons report covering the broad landscape of IDP vendors landscape engaging with major enterprises.Read More















