If you've ever read Freakonomics, you'll know how excited we are to announce that co-author Steven Dubner has agreed to speak at our dreamSource event this spring. Here's the press release that went over the wires this morning....
NEW YORK AND LONDON (February 28, 2013) - HfS Research (www.HfSresearch.com), the leading analyst authority, today announced that Stephen Dubner, co-author of the best-selling book Freakonomics that melds pop culture with economics, will attend dreamSource as the featured speaker for the April 30th evening event at The Ritz-Carlton, Westchester, New York.

No it's not April Fools' Day... Stephen Dubner is really coming to dreamSource
Mr. Dubner offers a way of getting beneath the surface of modern business practices: how to create behavioral change, incentives that work and don't work, why consensus building often wastes time and resources, and how to achieve the business outcomes you expect.
"Stephen Dubner is a delightful addition to our groundbreaking agenda," comments Phil Fersht, Founder & CEO of HfS. "He reinforces with both humor and poignancy the notion that the old rules of business no longer apply. His vision is right in line with the spirit of dreamSource and the purpose of the HfS Sourcing Executive Council - to shape the future global operating model for today's ambitious enterprises and break out of the purgatory in which so many of today's enterprises are trapped!"
Commenting on his attendance at dreamSource, Stephen Dubner said, "HfS is moving the needle with how today's leading enterprises need to focus on evolving their global operations dreamSource will be a unique gathering of key enterprise stakeholders to find common ground on how the sourcing industry needs to move from "good enough", to "getting better". Too many enterprises are caught in a holding pattern and it's gatherings like this which will help us find new paths to follow. I am personally excited to meet many of the folks at the event."
Posted in: Business Process Outsourcing (BPO), Buyers' Sourcing Best Practices, Captives and Shared Services Strategies