It’s true! Freakonomics’ Stephen Dubner is coming to dreamSource…


If you’ve ever read Freakonomics, you’ll know how excited we are to announce that co-author Steven Dubner has agreed to speak at our dreamSource event this spring. Here’s the press release that went over the wires this morning….

NEW YORK AND LONDON (February 28, 2013) – HfS Research (, the leading analyst authority, today announced that Stephen Dubner, co-author of the best-selling book Freakonomics that melds pop culture with economics, will attend dreamSource as the featured speaker for the April 30th evening event at The Ritz-Carlton, Westchester, New York.

No it's not April Fools' Day… Stephen Dubner is really coming to dreamSource

Mr. Dubner offers a way of getting beneath the surface of modern business practices: how to create behavioral change, incentives that work and don’t work, why consensus building often wastes time and resources, and how to achieve the business outcomes you expect.

“Stephen Dubner is a delightful addition to our groundbreaking agenda,” comments Phil Fersht, Founder & CEO of HfS. “He reinforces with both humor and poignancy the notion that the old rules of business no longer apply. His vision is right in line with the spirit of dreamSource and the purpose of the HfS Sourcing Executive Council – to shape the future global operating model for today’s ambitious enterprises and break out of the purgatory in which so many of today’s enterprises are trapped!”

Commenting on his attendance at dreamSource, Stephen Dubner said, “HfS is moving the needle with how today’s leading enterprises need to focus on evolving their global operations dreamSource will be a unique gathering of key enterprise stakeholders to find common ground on how the sourcing industry needs to move from “good enough”, to “getting better”. Too many enterprises are caught in a holding pattern and it’s gatherings like this which will help us find new paths to follow. I am personally excited to meet many of the folks at the event.”

The full agenda addresses 2013’s most critical areas in global sourcing, such as Talent Development, Designing the Governance Organization, Real World Innovation and Influencing Value in the Shadow of Cost Myopia. At the heart of HfS Sourcing Executive Council events are industry heavyweights facilitating the discussions who are leading sourcing initiatives across their enterprises.

DreamSource currently boasts a majestic lineup of session leaders, including Carol Britton, Chief Procurement Officer for Bank of New York Mellon; John Ashworth, Global Head of Finance Transformation for Pearson: Jay Desai, SVP for Global Sourcing at Northern Trust; Craig Libby, AVP Global Service Delivery for USAA; Lee Coulter, CEO of shared services for Ascension Health; and Betsy Gauthier, 2nd Vice President and BPO Program Lead for Travelers’ Global Sourcing Organization.

“Likeminded outsourcing buyers get together to discuss the key issues facing the industry, meet each other and share experiences and wisdom,” comments Madelein Smit, VP Outsourcing for Finance and IT for CEVA Logistics. Mrs. Smit leads The Science of Performance Management on the second day of the dreamSource summit. She continues, “This is the only place where 300+ years of deep outsourcing experience have the opportunity to meet – and that is in a very young industry.”

In addition to the Stephen Dubner and enterprise governance leaders, dreamSource will feature sessions led by HfS Research leadership, including a special discussion led by Professor Leslie Willcocks, Head of the Outsourcing Unit at the London School of Economics, where he will be sharing his new book with the Council members during his session entitled “Advanced Outsourcing Practice: Rethinking ITO, BPO and Cloud Services”. HfS has also invited select leaders from the service provider community to participate in a portion of thedreamSource summit, which include the following firms:

“The Provider community is essential to the conversation to ensure our time is invested in a two-way dialogue,” comments HfS CEO Phil Fersht. “The only way to achieve genuine progress in advancing the global sourcing industry is through open dialogue across both parties in a strictly no-sales environment.”

For a detailed agenda and complete list of all dreamSource session leaders, visit

For more information on the HfS Sourcing Executive Council and the HfS dreamSource summit this April, please email Tom Ivory at [email protected].

Posted in : Business Process Outsourcing (BPO), Captives and Shared Services Strategies, Homepage, HR Strategy, IT Outsourcing / IT Services, Outsourcing Events, Outsourcing Heros, Sourcing Best Practises, Talent in Sourcing



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  1. Great news!! That is about the coolest thing we could have, apart from maybe an HfS dreamSource Harlem Shake 😉

  2. […] According to an HfS employee, who wishes to remain anonymous: “Things have gotten so bad, we’re having to steal toilet paper from the Starbucks over the road from the office.  Meanwhile, Phil’s off swilling pink champagne with the likes of Stephen Dubner.” […]

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