Martin Gabriel
Associate Director, Research

Martin Gabriel is an Associate Practice Leader at HFS, covering IT services, including the cloud, application modernization, and workplace services. Additionally, Martin covers the workflow platform ServiceNow and ERP Software SAP in detail. He also tracks and manages global outsourcing contracts in the IT/BPO services space and M&A activities.

Martin has over 13 years of research, analytics, and market intelligence experience. In his TCS role, he worked on point-of-sale and consumer panel data and on analytical projects, providing business insights to clients. He was responsible for analyzing retailer and consumer behavior for various FMCG/CPG/Liquor products to address diverse business issues and provide actionable recommendations for future growth for clients. He performed extensive category reviews, brand management, and trend analysis based on the point of sale and home scan data, along with information from secondary sources. At Xchanging (acquired by DXC), he was part of the market intelligence team that supports Xchanging’s vertical heads, strategy team, and sales and marketing team.

Martin holds a Master’s in Marketing from PESIT college (Visvesvaraya Technological University), Bangalore, and a Bachelor of Commerce from St. Xavier’s, Tamil Nadu. He lives in Bangalore with his wife. Martin is passionate about fitness and road trips.