Category Archives: CRM and Marketing

The HfS 2016 Blueprint Research Agenda …at your service

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The analyst industry’s most ambitious 2016 research agenda

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HfS brings O’Brien’s brains on board

Melissa O'Brien is Research Director, Contact Center and Omni-Channel Operations, HfS (Click for Bio)

Melissa O’Brien joins HfS as Research Director, Contact Center and Omni-Channel Operations

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Did HfS really just uberize the analyst business?

Click to read the full article over at Influencer Relations

After reading this, people will start to use the term “HfS-ize” instead of uberize


Accenture, Deloitte, Capgemini and Bluewolf lead the industry’s first Salesforce Services Blueprint

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HfS Research unveils the industry’s first Services Blueprint analysis

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Why Accenture’s acquisition of Cloud Sherpas is both an offensive and defensive move

Accenture acquires Cloud Sherpas

As-a-Service has to be all about empowering the client, not the consultant


The 2015 Enterprise Mobility Services Blueprint: IBM, Cognizant, Accenture, TCS, Infosys and Capgemini in the Winner’s Circle

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IBM, Cognizant, Accenture, TCS, Infosys and Capgemini make the Winner’s Circle for Enterprise Mobility Services


Here are our Autonabilized 2015 HfS predictions


17 Killer Predictions from the HfS analyst team. All of these will happen too…

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Atos and Xerox exchange holiday gifts, but can they disrupt a market asleep at the wheel?


This transaction focuses both service providers on their strengths and will help them be more effective in the emerging As-a-Service Economy


Accenture, Cognizant, Wipro and Infosys are the marketing and digital customer experience services front runners

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HfS unveils the first industry Blueprint that looks at Marketing Operations and Digital Customer Experience Management Services


Can Infovish disrupt the Indian services model and rediscover its mojo?


The Infy old guard make a bold statement to the world by putting the popular tech innovator, Vishal Sikka, in charge of rediscovering that elusive Infosys mojo


Industry analysts: a new world order is already coming


The future of analysts is about providing clients the experiences they need to be smarter and more effective at what they do, not selling them something pre-packaged that everyone else already has


HP and Salesforce team up to go after the zombie enterprise

Click to find out about private clouds embedded inside public ones...

HP and have teamed up to provide Salesforce CRM on dedicated “Superpod” HP boxes in an effort to satisfy enterprise clients fearful of having their data situated in the Public Cloud. The partnership is designed to help gain more traction with large global enterprises and highly regulated industries, while providing HP some Cloud street-cred after years of negative publicity and pride a much-needed fillip to its hardware and CRM services businesses.


Can Salesforce and Workday’s hook-up genuinely hurt the SAP and Oracle empire?

With a quarter-of-a-trillion dollars a year being plowed into integrating and managing SAP and Oracle, are the SaaS upstarts truly ready to integrate multiple cloud apps at this type of scale to challenge the status quo?


Concentrix buys its way into the customer experience management Winner’s Circle


Concentrix’s investors, SYNEXX, were clearly so impressed with IBM’s performance to reach the Winners Circle for customer experience management, they wanted a piece of the action for themselves


Teleperformance, IBM/Concentrix and Convergys make the Winner’s Circle for transforming the customer experience

Report Author, Adam Luciano, Principal Analyst, HfS Research (Click for bio)

We are proud to reveal our first Blueprint report that has gone deep into the innovation and execution capabilities of today’s leading service providers in the customer experience management industry


Replay of “Outsourcing is DEAD! Long Live Outsourcing…”


Click here for the replay & Click here for the slides. Enjoy!


It needn’t be marketing hell, with EXL

Substance over Puffery: Becky Dennis is Chief Marketing Officer for EXL

One example of an Indian-centric provider which is setting the standard for many others to follow is up-and-coming BPO provider EXL, which has not only invested heavily in local delivery resources, but has also put significant resources into developing its corporate, sales and marketing leadership in the United States.


Corsello OnDemand… on talent management, modern marketing and a little bit more

"It's not all about social media, it's about everything that we do being be very integrated".  Jason Corsello is VP Corporate Development & Strategy at Cornerstone OnDemand

Jason Corsello didn’t just turn out to be a great analyst and one of the original HR bloggers, but he’s now honing his knowledge to be a real strategist in modern marketing plying his trade leading strategy and marketing for Cornerstone OnDemand, one of the hottest Cloud-based HR tech firms on the Nasdaq today, specializing in talent management.

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Is the day of the rock star analyst officially over?


There’s been a lot of backchannel lately regarding high profile analyst departures to vendor organizations, with Thomas Otter, Gartner’s hugely popular VP for Human Capital Management, hopping to SAP’s recent acquisition, SuccessFactors.


Marketing’s Holy Grail in the modern age: Getting actionable insights from an integrated marketing optimization platform


The role of the CMO is probably the most thankless job in the modern organization: company’s executives expect great branding and messaging to be propelled through all the optimal channels to market to maximize awareness and, ultimately, increase sales.