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Category: CRM and Marketing
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The HfS 2016 Blueprint Research Agenda …at your service
The analyst industry's most ambitious 2016 research agenda Read More
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Did HfS really just uberize the analyst business?
After reading this, people will start to use the term "HfS-ize" instead of uberizeRead More
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Accenture, Deloitte, Capgemini and Bluewolf lead the industry’s first Salesforce Services Blueprint
HfS Research unveils the industry's first Salesforce.com Services Blueprint analysisRead More
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Marketing’s Holy Grail in the modern age: Getting actionable insights from an integrated marketing optimization platform
The role of the CMO is probably the most thankless job in the modern organization: company's executives expect great branding and messaging to be propelled through all the optimal channels to market to maximize awareness and, ultimately, increase sales. Read More
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Corsello OnDemand… on talent management, modern marketing and a little bit more
Jason Corsello didn't just turn out to be a great analyst and one of the original HR bloggers, but he's now honing his knowledge to be a real strategist in modern marketing plying his trade leading strategy and marketing for Cornerstone OnDemand, one of the hottest Cloud-based HR tech firms on the Nasdaq today, specializing in talent management.Read More
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Is the day of the rock star analyst officially over?
There's been a lot of backchannel lately regarding high profile analyst departures to vendor organizations, with Thomas Otter, Gartner's hugely popular VP for Human Capital Management, hopping to SAP's recent acquisition, SuccessFactors.Read More
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It needn’t be marketing hell, with EXL
One example of an Indian-centric provider which is setting the standard for many others to follow is up-and-coming BPO provider EXL, which has not only invested heavily in local delivery resources, but has also put significant resources into developing its corporate, sales and marketing leadership in the United States. Read More
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Replay of “Outsourcing is DEAD! Long Live Outsourcing…”
Click here for the replay & Click here for the slides. Enjoy!Read More
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No Payne no Gain for a Chief Customer Officer… Part I
IBM's Bill Payne talks to HfS about his refining vision for the future marketing function and, perhaps most importantly, how today's businesses need to manage their most precious assets in the face of such fundamental change - their customers. Read More
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Why the mid-market is the mother-in-law of outsourcing
When it comes to outsourcing, dealing with the middle-market has been somewhat akin to dealing with the mother-in-law: can be awkward to deal with, very hard to please, and always has complex demands on your patience and resources.Read More
