You’ve got to start with the customer experience and work backwards to the technology

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I don’t think any singular statement better described the world of technology in the last three decades:

“You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology then try to figure out where to sell it.” 

— Steve Jobs 1997

Posted in : Customer-Engagement, customer-experience-management

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  1. I remain constantly stunned that this still needs to be explained to far too many hopeful developers, and even to some investors who really should know better…sigh…

  2. Great read! You know, Nate Brown is well versed in a variety of CX disciplines. He talks about finding the value of the X in CX in his exclusive interview with us. Read it now. https://www.engati.com/blog/cx-nate-brown