HFS Research partners with Zoom to Improve Employee and Customer Experiences, and Eliminate the Mute Button

According to Chris Smith, Zoom’s strategy lead, “We needed a partner which enjoys huge value from its deep client interactions, and we’re delighted HFS is willing to trial this and write about its experiences with its huge community of business leaders.”

While this seems like a good idea in principle, there is some concern that some executives will feel like their civil liberties are being taken away, however, HFS CEO Phil Fersht is confident the joint venture will be a success. “Taking away your mute button isn’t like being forced to wear a mask. It’s about being able to express yourself without the temptation to hide behind that little button. Am pretty confident most people will see it that way and join us on our mission to end the mute frustration.”

HFS chose to work with Zoom over Microsoft Teams, as the analyst firm leadership felt people would be more confident to lose the mute button having the benefit of Zoom’s “touch up my appearance” feature. “When my face is free from blemishes and the effects of last night’s vodka martinis, I am much happier for people to enjoy the sound of my emancipated voice with my gorgeous face”, said an HFS analyst who preferred to remain anonymous.

HFS principal analyst for employee experience, Will Rock, is not quite as bullish about the joint venture, “Sometimes my boss just gets a bit too carried away with himself. Taking away one’s mute button is like taking away their freedom. But we might as well go along with it as Zoom sent us all these really cool Yeti mugs”.

To learn more about HfS Research, please email [email protected]

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MEDIA CONTACT:

Chav McTrevor

HFS Research

[email protected]

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