The Industry Speaks about Cloud, Part I: Business execs are buying-in to Cloud even more than their IT counterparts

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HfS Research and the London School of Economics have surveyed 1053 organizations on the future of Cloud Business Services

This week, we’re beginning to unravel the colossus study we just ran with the London School of Economics delving into the future potential of Cloud Business Services.

We managed to receive 1053 participants across business buyers, IT buyers, advisors, providers and industry influencers – if anyone else in the industry has performed such as exhaustive study of Cloud business services, please enlighten us!   Thank you to all our loyal readers who completed the study, and our friends at SSON who helped engage their network.  A complimentary report of the study findings will be winging its way to you all very soon.

One of the unique angles of our study has been to contrast the views and intentions of the non-IT business community, and solely IT executives.  And – as we suspected – the dynamics driving the future direction of Cloud adoption within the business functions is going to come from the business function leaders who “get it”.

Cloud Business Services are no longer hype – both business and IT executives are buying-into the value Cloud can bring to their jobs and their organizations. Let’s examine further:

*The ability to access business applications quicker, faster, cheaper and in a virtual business environment are the major drivers – and it’s the business side of the house which is even more engaged by the potential value than the IT-side.

*Most notably, half the business respondents seriously value the focus Cloud brings to transforming their business, as opposed to their IT.  Barely a third of IT respondents were as enthralled by this.

Does this mean that the real impetus behind future adoption of Cloud Business Services is going to come from business function leaders with heavy influence over IT spending for their function?  And what role will Cloud Business Services play in altering the make-up of today’s outsourcing and integrated services engagements?

Stay tuned for Part 2, and Part 3… and probably Parts 4 and 5 as well…

Posted in : Cloud Computing, cloud-study-hfs, IT Outsourcing / IT Services, SaaS, PaaS, IaaS and BPaaS, sourcing-best-practises, the-industry-speaks, Uncategorized

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  1. […] Phil writes in his Blog this suggest that business function leaders are more impressed with Cloud and are involved in […]

  2. These results are really interesting; however, not too surprising. In the not too distant past a Salesforce.com sales representative would normally head in the other direction whenever someone from the IT group at a prospect/customer would head their way. Line of Business executives have been way ahead of IT on Cloud adoption. It may be more surprising that IT responders are now closer to the sentiment of LOB. I look forward to seeing more results from your impressive study.

  3. This study and Ryan’s point reaffirm that meeting the needs of the business overshadows whether that support comes from internal or external sources. I look forward to seeing the rest of the study.

  4. […] here, you might want to subscribe to the RSS feed for updates on this topic.Une récente étude (à lire ici) réalisée auprès de 1053 cadres exécutifs montre que les dirigeants d’entreprises sont plus […]

  5. The Industry Speaks about Cloud, Part II: business execs fear its impact on work culture, IT execs doubt their ability to drive says:

    […] that the IT side of the house recognizes the competitive advantages Cloud can give business (see Part I), creates a massive challenge to the CIO today: how can their IT department become a vehicle […]

  6. The Industry Speaks about Cloud, Part II: business execs fear its impact on work culture, IT execs doubt their ability to drive says:

    […] that the IT side of the house recognizes the competitive advantages Cloud can give business (see Part I), creates a massive challenge to the CIO today: how can their IT department become a vehicle […]

  7. […] study blatantly shows CIOs are caught up in an aggressive cycle of providing services to the business that […]

  8. […] study blatantly shows CIOs are caught up in an aggressive cycle of providing services to the business that […]

  9. […] study blatantly shows CIOs are caught up in an aggressive cycle of providing services to the business that […]

  10. […] have already demonstrated that some of the appeal of those endlessly-hyped cloud-based services is the ease with which […]

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    […] have already demonstrated that some of the appeal of those endlessly-hyped cloud-based services is the ease with which […]

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