Outsourcing innovation at Burger King

December 18, 2007 | Phil Fersht

Burger King is certainly stepping up its customer retention initatives, as typified with this creative new campaign highlighted by the Human Capitalist.  Not only is the fast food giant driving customer loyalty, but it also is leveraging the latest sourcing models to drive down costs and improve the customer experience....

Posted in: Absolutely Meaningless Comedy

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1 Comments

1 Comments

  1. Mark Stelzner
    Posted Dec 18, 2007 06:58 PM | Permalink Reply

    Brilliant! I love this....

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