In terms of business understanding, initiative, innovation and culture, non-US staff are miles behind local staff. For example, only 43% of outsourcing customer feel their non-US staff understands their business, when compared to 88% of local staff. Yes, this gap will surely close as the industry matures, but I find this talent-chasm unacceptable in today's global marketplace.

There is far too much "believe our own bullshit" going on and this industry needs to change before it can effectively "rebrand"

our new survey on the toxic "O" word has resoundingly proven that negative politics really does sway opinions, as an overwhelming majority of American enterprises want the word scrapped, which is in stark contract to European firms, who are largely happy to keep it

HfS Research has reached out to its unique community of services and operations professionals, and can finally reveal the answers we have long been searching for - that it's time to re-brand the industry formerly known as outsourcing, with 61% of the industry stakeholders voting to drop the term