How to make your boss look good

July 23, 2008 | Phil Fersht

SatyamI recently had the pleasure of meeting with Kulwinder Singh, who heads up marketing for SatyamBPO in Hyderabad. It's great to meet a marketing guy who generally get's it.  Check out how he placed a picture of Kishore Rao, SatyamBPO's Head of Quality, receiving a Six Sigma IQ Excellence Award on a giant billboard in New York's Times Square...

Posted in: Business Process Outsourcing (BPO)

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  1. Mini
    Posted Jul 28, 2008 01:59 AM | Permalink Reply

    This is fantastic marketing. I'd like to learn something from this guy. Am new to marketing myself, and hope to be able to do this for my organization one day; I hope to "get it." :)

  2. Abhishek
    Posted Jul 30, 2008 02:54 PM | Permalink Reply

    Tremendous showcase of the organization at the 'crossroads of the world'. More importantly, good positioning of India as the world's leading outsourcing destination. India needs to do a lot more of this!

  3. Chandrashekaran
    Posted Jul 30, 2008 03:31 PM | Permalink Reply

    Kulwinder Singh is an outstanding PR guy I have worked with in several assignments indirectly. If you ever write a book/compose a song or just want your firm to be damn popular, you gotta use Kulwinder. He will put you on the moon if thats what you want. Just tell him when and the aircraft will be ready, with your brand and logo on it!

  4. Thomas
    Posted Jul 30, 2008 03:41 PM | Permalink Reply

    This placement goes beyond marketing. Pictures like these are seen by audiences and leave an impression on them. And the exposure which Satyam BPO got from this placement. Also kudos to Kulwinder for getting his organization placed there.

  5. Phil Fersht
    Posted Jul 31, 2008 05:16 AM | Permalink Reply

    Sounds like Kulwinder should set himself up in LA as a publicist :)

  6. Brad
    Posted Sep 07, 2010 09:01 PM | Permalink Reply

    Where is Kulwinder nowadays?

  7. Phil Fersht
    Posted Sep 08, 2010 09:19 PM | Permalink Reply

    Chief Marketing Officer @ VenSat. tweet him at @KulwinderSing

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