The main man who tracks the influencers, Duncan Chapple, gives us a little sneak preview into how this year’s Analyst Value Survey is chugging along, with several hundred research buyers already sharing their views:
If you haven’t yet had your chance to share your opinions of which analysts are doing (or not doing ) it for you, do spend a few minutes completing the 2015/16 Kea Company Analyst Value Survey by clicking here.
It seems the “freemium” model we’ve adopted at HfS over the last six years is really having an impact. It’s our view that top insights shouldn’t be stuffed behind a firewall. Clients will pay for premium data, indepth analyst strategy session and in-depth competitive landscape reports, but when it comes to insights, viewpoints, or just some plain old entertainment, why hide it?
Freemium isn’t disruptive, it’s the way forward for an analyst industry, much of which refuses to break out of its stale model. If people stop reading research and genuine insights, we might as well all pack up and go home now, so let’s promote what we do, not hide it.
Having a prolific analyst team beat the As-a-Service drum every day is the real reason for our continual impact – they keep the views fresh, varied and unvarnished, while maintaining that personal touch, which is what we’re all about at HfS.
Thanks for those who have voted for us (so far), we really appreciate your support and feedback. If you would like to share your views on what you would like to see more (or less) from us, do email us here.