HfS Network

The raw truth about outsourcing: 83% of outsourcing customers would not go back, despite three-in-four failing to achieve value beyond cost

November 30, 2014 | Phil Fersht

There is good news - and challenging news - for outsourcing buyers, service providers and advisors:  most enterprises are pleased they moved into an outsourcing model, but have recognized they need to make significant changes to the way they manage their service provider relationships, if they are to realize real value in the future.

Some service providers are going to become legacy, some will step up to meet the demands of the As-a-Service Economy, and there will be new arrivals in the future to disrupt the market, which may not even have been formed yet.

What is clear, is that two things are going to happen with most outsourcing relationships in the short-medium term: many existing service providers will be switched out, and contractual terms will need to change to reflect the evolving needs of the maturing enterprise buyer.

During the recent Chicago HfS Blueprint sessions, we asked the enterprise buyers to express how they viewed outsourcing service providers and the nature of their relationships.  As we revealed last week, a good number of buyers (43%) admit they should give up more high value work and responsibility to their providers,  but are struggling to let go because of the change and trust issues at play. However, when probed further, over four-fifths of service buyers would choose not to reverse their outsourcing decisions, and, instead, would make changes to their current contractual terms (44%) or simply look to change provider (33%):

Click to Enlarge

What this signifies, is that outsourcing is the start of a new way of working for enterprises, but does not provide all the answers in the early days - it sets the agenda for how they intend to operate in the future, where third-parties provide lower operational costs, increased scale and - hopefully - added capability. However, what is clear, in the initial phases of outsourcing, is that achieving lower cost and added scalability of resources are the real outcomes three quarters of service buyers actually expect:

Click to Enlarge

The Bottom-Line: It's time to dial-back the rhetoric as most services buyers are still getting to grips with cost

We can bemoan for days the struggles so many outsourcing clients are going through trying to achieve value beyond cost, however, the happy reality of today's outsourcing business, is that most services buyers are only expecting their service providers to be agents of cost-reduction and efficiency.

These expectations change as processes become more efficient and governance skills develop, which is when service providers will be held to task to bring new capabilities to the table, namely automation, analytical prowess and process reinvention, which we will reveal shortly.  However, for now the industry is - by and large - a reasonably happy place to be.  It's the next phase of business transformation with will separate the wheat from the chaff... a phase we have already entered, even though many have not yet realized it.

Posted in: Business Process Outsourcing (BPO)Buyers' Sourcing Best PracticesHfSResearch.com Homepage

Never Miss A Story

Sign up for the HfS Research newsletter and get the best research delivered to your inbox weekly.

18

1 Comments

18 Comments

  1. Paul Spencer
    Posted Nov 30, 2014 11:33 PM | Permalink Reply

    Very good analysis. It's clear to me from this that the outsource model is working - we're just seeing services firms struggle to convince their clients they can do more than drive savings. It also begs the question whether many clients have genuine ambitions to use providers for more than low cost support.

  2. Phil Fersht
    Posted Dec 01, 2014 12:01 AM | Permalink Reply

    @Paul - I agree with you. While service buyers love to bemoan how their provider is not giving them high quality talent, the underlying issue is that many are not letting go of higher value work (see earlier) and want to stay with this status quo of "adequacy", as it empowers them to stay in the good graces of their leadership by meeting their cost metrics. Why go back to the well for investment dollars to drive more complex change until you have to? Why not wait until the savings have run dry and leadership demands more, before taking real action? IMO we won't see real change until case studies of genuine massive efficiencies being enjoyed by clients pioneering process automation come to the fore and we see genuine SaaS-based services solutions being genuine alternatives to the labor-arbitrage model. You only have to look at emerging "plug-and-play" services by the likes of Appirio, Aasonn, OneSource Virtual, Freshbooks, Xero etc which are bringing completely new models to the table that offer As-a-Service solutions at much lower cost and effectiveness, but are still geared more to the small-medium enterprise market. It is my view that if today's leading service providers stay in the current comfort zone of efficient labor-based delivery, they will eventually become fodder for the disruptive players - it's easy to swap out cheep and cheerful for even cheaper and even more cheerful,

    PF

  3. Norbert Degenhardt
    Posted Dec 01, 2014 04:07 AM | Permalink Reply

    Nice article, confronting results in the questionaire. Indeed the Service Providers must meet the "as-a-service" demand economy as you called. More SaaS, more standard services and software. Raw, but true.

  4. John Berney
    Posted Dec 01, 2014 08:33 AM | Permalink Reply

    Insightful stuff. Outsourcing runs the risk of becoming an interim step for many firms who are micro-focused on cost - once they have milked the labor arbitrage, they will look at new means for further savings and this will lead them to areas like automation and process redesign. As the data points out, many clients will look at alternative suppliers when they need to move to the next level.

    Dangerous times.

    John Berney

  5. Jim S. Hill
    Posted Dec 01, 2014 03:02 PM | Permalink Reply

    Very good article with statistics. Most outsourcing fails to deliver value beyond cost, and many buyers struggle to find the best approach with a current provider. Will be interesting to see how many providers adapt to this market environment and deliver more value other than just cost advantages.

    Jim

  6. Phil Fersht
    Posted Dec 01, 2014 12:22 PM | Permalink Reply

    @Jim - the traditional service providers have to figure out how to develop separate reporting P&Ls, separate sales and account teams, separate delivery teams, separate marketing teams etc. if they are to incubate the new model for standard SaaS-led delivery. They then need to figure out how to blend the two as the old model fades and the new one becomes the norm. This is a challenge that will see several of the legacy providers fall by the wayside...

    PF

  7. Arnie McKinnis
    Posted Dec 01, 2014 03:18 PM | Permalink Reply

    Problem - outsourcing is a one-way trip - there is only forward. And it is too expensive to eliminate it. We will find the same "lock-in" happening with ?aaS ... subscription saturation and assetless companies ... it is an interesting road we are traveling

  8. Anupama Pande
    Posted Dec 01, 2014 06:24 PM | Permalink Reply

    What Arnie says is true actually. it was started as a learning process, moved on to be a collaborative process .. there are still some irritants and lets calll it disputes but by and large i also think it is largely irreversible... There should have been or rather let me put it this way, there should be more effort on innovation and change and solutions and improvements.

  9. Isaac George
    Posted Dec 03, 2014 04:58 AM | Permalink Reply

    Leslie Wilcox and Mary Lacity of Oxford U presented a paper, think it was late 90s/early 2000. The figure was then 70% across US, UK primarily of customers who wouldnt go back. I believe in addition to the as-a-service disruptive models, though primarily in small businesses, the mindset of customers has changed to expect as close to 'ouput/outcome based pricing' models. The other aspect from personal observation is that most customers do not defines measures and/or what success looks like over 3, 5, 7 year periods. On the supplier side, believe there is not enough effort to drive innovation and transformation and if we delve deepeer into reasons why 33% of customers as per graph would change suppliers - this one element would be top of the list.

    Isaac George

  10. Ginger Dusek
    Posted Dec 03, 2014 05:34 AM | Permalink Reply

    Phil, great article and an interesting topic. How do buyers get that trust to allow higher complexity items to be sourced to get to that next level of value? A great follow up discussion, as it creates this 'middle place' where buyers want more, are tentative to give up more (for fear of loss of control or trust), and then result back in the lower cost 'happy place'. I also appreciate the analysis of would you go back, as buyers get more sophisticated with vendor mgmt it begets the question "shouldn't we do this ourselves?" It's a critical pause point to really step back to see what industry expertise your supplier is bringing, what leverage they provide for you to focus on other initiatives and how to take advantage of supplier technologies and scale. I also challenge everyone to really continue to ask the question 'what really is value to me?" Keep up the good work!!!

  11. David Marsh
    Posted Dec 04, 2014 04:58 AM | Permalink Reply

    My own experience has shown to me over the past (many many) years the crux of the service provider not delivering value or meeting expectations is found in the commercial T&C's of the agreement. In the final negotiations, the procurement organisation strips back all the added-value focus to drive a contract based on transactional measurements, arbitrary derived SLAs with service credits and penalties that have little or no validity to the outcome that was envisaged.

    Look to the contract to see how the aspirations, themes of collaboration, ideals of partnerships have been compromised to a "your mess for less" service which many service providers are delivering

  12. Ean Evans
    Posted Dec 06, 2014 11:48 AM | Permalink Reply

    Excellent article. Some exciting challenges ahead for legacy service providers. The research appears to point to an excellent disruption opportunity for nimble As a service providers with robotics, process automation and rapidly deplorable solutions. Really interested in testing the dynamic around reticence to outsource high value activities. Think this still fundamentally highlights a lack of trust in many outsourced relationships. Keep up the good work.

  13. Time for outsourcing service providers to tone down the sales BS
    Posted Dec 11, 2014 02:01 AM | Permalink Reply

    [...] enterprise service buyers have made it clear they’re happy they outsourced and admit they should give up more high value work to their providers.  So what is holding them [...]

  14. Time for outsourcing service providers to tone down the sales BS « Royston Morgan's Blog
    Posted Dec 11, 2014 04:46 PM | Permalink Reply

    [...] enterprise service buyers have made it clear they’re happy they outsourced and admit they should give up more high value work to their providers. So what is holding them [...]

  15. Asha Pandey
    Posted Dec 15, 2014 10:31 AM | Permalink Reply

    It's a very incisive article.

  16. The raw truth about outsourcing - SWExperts
    Posted Jan 13, 2015 04:39 PM | Permalink Reply

    [...] article may be found here. FacebookTwitterGoogle+LinkedInE-mail function essb_window684492628(oUrl, oService) { [...]

  17. Hugo Messer
    Posted May 07, 2015 09:29 PM | Permalink Reply

    Great statistics. I believe that it's good to look at outsourcing as 'partnerships'. Too often, enterprises indeed think about a 'service provider' > we're customer, they are provider, let them deliver. By moving into a marriage, a real partnership, companies have a joint interest and a partnership (as a marriage) produces more positive results.

  18. Time for outsourcing service providers to tone down the sales BS - Enterprise Irregulars
    Posted May 15, 2015 01:28 AM | Permalink Reply

    […] enterprise service buyers have made it clear they’re happy they outsourced and admit they should give up more high value work to their providers. So what is holding them […]

Post a Comment

Your email is never published nor shared.