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Outsourcing innovation at Burger King

Burger King is certainly stepping up its customer retention initatives, as typified with this creative new campaign highlighted by the Human Capitalist.  Not only is the fast food giant driving customer loyalty, but it also is leveraging the latest sourcing models to drive down costs and improve the customer experience….

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One Comment

  1. Posted December 19, 2007 at 7:58 am | Permalink

    Brilliant! I love this….

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