I don't think any singular statement better described the world of technology in the last three decades:
"You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology then try to figure out where to sell it."
-- Steve Jobs 1997
Posted in: Customer Experience Management, Customer-Engagement
3 Comments
I remain constantly stunned that this still needs to be explained to far too many hopeful developers, and even to some investors who really should know better...sigh...
you should take a look at the RPA space... all about forcing tech down peoples' throats =)
Great read! You know, Nate Brown is well versed in a variety of CX disciplines. He talks about finding the value of the X in CX in his exclusive interview with us. Read it now. https://www.engati.com/blog/cx-nate-brown