At HFS, we have been increasingly concerned about the plethora of business models and articles bombarding us on social media, media websites, research and consulting firms’ websites, many of which are seemingly replicating similar terminologies and concepts. And this trend seems to be worsening. For example, we highlighted the recent direct usage of an HFS headline to drive traffic to a well-known media website. Just blatant!
We also have been observing the dizzying array of ‘intelligent automation maturity models’, especially being the first analyst to develop them, starting in 2014, refining in 2016, 2017 and this year. We recently had our attention drawn to the “Four Stages of Intelligent Automation Maturity” by Avasant, that initially gave us cause for concern, but when we communicated with them this week, they shared a presentation recording from earlier this year describing their model in much more detail, assuring us their “phases to maturity” are actually quite different from the HFS viewpoint. While there are always many shared common best practices when investing in a solution such as RPA, Avasant convinced us they had developed their own methodology and approach to automation maturity. We apologize to Avasant for making this assertion that it closely resembles the 2018 HFS Intelligent Automation Maturity Model. You can read a really decent interview with CEO Kevin Parikh here, espousing his views on the future of the consulting business.
The Bottom-line: We have to focus on our own concepts and ideas and avoid the regurgitation game
In general it is getting harder and harder to differentiate experts across the industry as many are very adept at hiring marketing resources to create whatever spin they feel they need to win business, while others simply extract another firm’s creations as their own. With the daily deluge of terminology being thrown at us, we just need to try harder than ever to provide our own original thought leadership and insight, as any smart enterprise today sees straight through the glossy veneer.