We’re letting our research do the talking – see for yourself


Just another Dog and Pony show… or is it?

We would like to thank so many of you for the fantastic support since we’ve launched the Horses for Sources research organization and are giving away three of our new research pieces in response to such a warm welcome into the analyst industry.

While we thought this was  going to be a quiet little venture, where we sneaked onto the analyst circuit virtually unnoticed, it’s been the total opposite, with so many people wanting to know what we’re doing, why we’re doing it and – most importantly – why we’re different from the regular dog-and-pony analyst thing. 

So why do we think we’re a little bit different?  

1) We have a massive social media presence where we have the ability to survey large numbers of practitioners very, very quickly.  We think we may just have the pulse on the outsourcing industry; 

2) We track the demand for outsourcing, as opposed to simply racking and stacking canned data from suppliers (and taking their word for it); 

3) We give practical advice to buyers of outsourcing services, backed up by demand-side data; 

4) Our audience is the buyer of outsourcing, which is why we’ve partnered with the SSON to service the largest buyer-audience of BPO services.  Yes, our team spends most its time interacting with buyers, and not solely suppliers;

5) We’re not afraid to call it how it is.  While most analysts puff up their markets to keep their paying vendor customers happy, we’re just giving our audience the real deal.  Outsourcing can represent the toughest, most challenging experience for executives today – careers can either be made or broken over specific choices and decisions.  Our goal is to educate our audience with real, practical advice.

6) We’re letting our research do the talking.  Unlike other research entities who stick their stuff behind a paywall, we’ve decided the proof is in the pudding, because we want people actually to read our stuff and call us up.  So as a gesture of thanks for all the support we’ve received during our first month on the job, we’re giving away three pieces of our latest research to give you an idea of what we’re all about:

The IT Outsourcing and Business Process Outsourcing Industry Landscape in 2010 

Eradicating the Innovation Dearth in BPO – Practical Advice on how to Achieve it

Surviving the Aftermath of a Lift and Shift Transition

And we really do welcome any comments / input on research you want to see from us, surveys we can run, webcasts you want us to do etc.  Drop us an email to [email protected]


The Horses Team

Posted in : Business Process Outsourcing (BPO), Captives and Shared Services Strategies, Cloud Computing, Finance and Accounting, HR Outsourcing, IT Outsourcing / IT Services, kpo-analytics, Social Networking



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  1. Phil and team,

    It’s so refreshing to have a research team share their insights like this. I agree – research needs to be read, not hidden!


  2. Phil and the Horses team,

    Thanks for the excellent reports – very insightful. I’d like to see more research on the specific BPO activities in the banking and financial services industry,

    Amanda Hare

  3. Interesting reports. Are you covering best practices for managing multiple suppliers across operations such as HR, finance, customer service and procurement? Would like to hear from from the team on this subject,

    Kevin Smith

  4. Love the reports – insightful, witty and gives us a “real” perspective of the industry, as opposed the rose-tinted drivel we’re used to having forced down our throats. Bravo Horses!


  5. Great work!
    You’ve touched the pain-points of the outsourcing industry very well in this report. It surely is going to be the banner year for outsourcing.

    Phil, will you mind us sharing the link to this report with our prospects and partner network via our website and blogs?

    Best Regards,
    M. Ali Nasim

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