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Month: March 2013
Marketing’s Holy Grail in the modern age: Getting actionable insights from an integrated marketing optimization platform
The role of the CMO is probably the most thankless job in the modern organization: company's executives expect great branding and messaging to be propelled through all the optimal channels to market to maximize awareness and, ultimately, increase sales. Read More
F&A BPO in 2013: Step aside Magic Quadrant, hello Blueprint
After three years of hard labor, we, at HfS, are proud to launch our first "HfS Blueprint" that we believe is the a revolutionary crowdsourced methodology for evaluating business and IT service providers.Read More
Cheap and cheerful: Is this really as good as it gets for IT Outsourcing?
ITO maybe a commodity business, but a new wave of collaborative BPO services is beginning to show the wayRead More
No Payne no Gain for a Chief Customer Officer… Part II
In case you missed IBM's CRM Chief Bill Payne's return to blog-stardom during Part I, he discussed his vision for the creation of a "Chief Customer Officer" position within companies, who would report directly to the CEO. In Part II, Bill discusses shifting mindsets, the impact of analytics and evolution of outcome-centric engagements impacting the marketing function...Read More
Why the mid-market is the mother-in-law of outsourcing
When it comes to outsourcing, dealing with the middle-market has been somewhat akin to dealing with the mother-in-law: can be awkward to deal with, very hard to please, and always has complex demands on your patience and resources.Read More
If SAP is like “pouring concrete into a company”, isn’t it time to reinvent business processes?
I wanted to introduce a spectacular new personality into the HfS family, Susan Scrupski, a legendary figure in the worlds of disruptive technology and social business - and Fast Company’s “Most Influential Women in Technology” in 2010 - who's embarked on a pivotal new project with us entitled "Business Process Reinvention"Read More
A fiesta of financial services and analytics hits mid-town next week
There’s an Analytics for Banking, Finance & Insurance event in New York next week, and HfS Research is strolling down the I-95 to study the cerebral-ness.Read More
