How to make your boss look good

SatyamI recently had the pleasure of meeting with Kulwinder Singh, who heads up marketing for SatyamBPO in Hyderabad. It's great to meet a marketing guy who generally get's it.  Check out how he placed a picture of Kishore Rao, SatyamBPO's Head of Quality, receiving a Six Sigma IQ Excellence Award on a giant billboard in New York's Times Square…

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  1. Mini
    Posted July 28, 2008 at 12:59 pm | Permalink

    This is fantastic marketing. I’d like to learn something from this guy. Am new to marketing myself, and hope to be able to do this for my organization one day; I hope to “get it.” :)

  2. Abhishek
    Posted July 31, 2008 at 1:54 am | Permalink

    Tremendous showcase of the organization at the ‘crossroads of the world’. More importantly, good positioning of India as the world’s leading outsourcing destination. India needs to do a lot more of this!

  3. Posted July 31, 2008 at 2:31 am | Permalink

    Kulwinder Singh is an outstanding PR guy I have worked with in several assignments indirectly. If you ever write a book/compose a song or just want your firm to be damn popular, you gotta use Kulwinder. He will put you on the moon if thats what you want. Just tell him when and the aircraft will be ready, with your brand and logo on it!

  4. Posted July 31, 2008 at 2:41 am | Permalink

    This placement goes beyond marketing. Pictures like these are seen by audiences and leave an impression on them. And the exposure which Satyam BPO got from this placement. Also kudos to Kulwinder for getting his organization placed there.

  5. Posted July 31, 2008 at 4:16 pm | Permalink

    Sounds like Kulwinder should set himself up in LA as a publicist :)

  6. Posted September 8, 2010 at 8:01 am | Permalink

    Where is Kulwinder nowadays?

  7. Posted September 9, 2010 at 8:19 am | Permalink

    Chief Marketing Officer @ VenSat. tweet him at @KulwinderSing

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