{"id":903,"date":"2016-03-04T10:25:00","date_gmt":"2016-03-04T10:25:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/confusion-as-a-service_030416\/"},"modified":"2016-03-04T10:25:00","modified_gmt":"2016-03-04T10:25:00","slug":"confusion-as-a-service_030416","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/confusion-as-a-service_030416\/","title":{"rendered":"Confusion-as-a-Service: The massive disconnect between vision and reality"},"content":{"rendered":"
“Our clients come back from conferences demanding they need an Automation and a Digital strategy, with no idea what they are”, said a senior partner in a Big 4 consultancy yesterday.<\/p>\n
I have never known a time in the world of\u00a0business when there is no much hype, confusion and unsettlement. Sadly, we are now living in a world where snippets of soundbites are so intensely shared across the variety media we use (I nearly said “omnichannel”) that our industry is completely dominated by hype, as opposed to reality.<\/p>\n
Data from our recent As-a-Service study just shows how alarming this disconnect is… the C-Suite is just living on a different planet from the teams below them trying to keep their businesses functioning:<\/p>\n