{"id":5689,"date":"2023-12-25T17:40:43","date_gmt":"2023-12-25T17:40:43","guid":{"rendered":"https:\/\/www.horsesforsources.com\/?p=5689"},"modified":"2023-12-26T16:39:54","modified_gmt":"2023-12-26T16:39:54","slug":"the-truth_122523","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/the-truth_122523\/","title":{"rendered":"The Truth might just help you win…"},"content":{"rendered":"

\"\"<\/p>\n

As we collect our thoughts for the year and prepare for the next, one area I never<\/span> want to compromise on is my desire to speak the truth and never be muted by corporate propaganda and pay-to-play bribery.\u00a0 Let\u2019s just call it what it is, folks.<\/p>\n

When I founded HFS 14 years ago, all we had was our honesty and reputation for calling a spade a spade. The more we kept true to this reputation, the more valuable<\/em> our brand became, and the more money companies were prepared to pay for our insight and expertise.\u00a0 This was a terrific way to do business and feel proud of our work.<\/p>\n

HFS does not do business with a handful of software and services businesses, which \u201ccanceled\u201d us because we put out research that did not make them look as amazing as they were trying to portray themselves or we just called them out for poor practices.\u00a0 We also turn away business from several suppliers as we do not want money purely for puffing up brands with no proven research and customer evidence to back up the claims.\u00a0 These firms choose to work with other firms that are clearly more flexible to bend to their dollar bills.\u00a0 Like has anyone ever received an “award” in this industry they didn’t have to pay for?\u00a0 Like ever?<\/p>\n

I won\u2019t embarrass some of these firms here, as I do not want to play that game, but they know who they are\u2026<\/p>\n

In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!<\/p>\n","protected":false},"excerpt":{"rendered":"

As we collect our thoughts for the year and prepare for the next, one area I never want to compromise…<\/p>\n","protected":false},"author":3,"featured_media":5690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[867,959,48,1092,1073,63,81],"tags":[396,619,1171],"ppma_author":[19],"yoast_head":"\nThe Truth might just help you win... - Horses for Sources | No Boundaries<\/title>\n<meta name=\"description\" content=\"In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsesforsources.com\/the-truth_122523\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Truth might just help you win... - Horses for Sources | No Boundaries\" \/>\n<meta property=\"og:description\" content=\"In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsesforsources.com\/the-truth_122523\/\" \/>\n<meta property=\"og:site_name\" content=\"Horses for Sources | No Boundaries\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-25T17:40:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-26T16:39:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1194\" \/>\n\t<meta property=\"og:image:height\" content=\"669\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Fersht\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pfersht\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Fersht\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/\",\"url\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/\",\"name\":\"The Truth might just help you win... - Horses for Sources | No Boundaries\",\"isPartOf\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg\",\"datePublished\":\"2023-12-25T17:40:43+00:00\",\"dateModified\":\"2023-12-26T16:39:54+00:00\",\"author\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\"},\"description\":\"In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horsesforsources.com\/the-truth_122523\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/#primaryimage\",\"url\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg\",\"contentUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg\",\"width\":1194,\"height\":669},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horsesforsources.com\/the-truth_122523\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horsesforsources.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Truth might just help you win…\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horsesforsources.com\/#website\",\"url\":\"https:\/\/www.horsesforsources.com\/\",\"name\":\"Horses for Sources | No Boundaries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horsesforsources.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\",\"name\":\"Phil Fersht\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7\",\"url\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"contentUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"caption\":\"Phil Fersht\"},\"description\":\"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage\",\"sameAs\":[\"http:\/\/hfsresearch.com\/team\/phil-fersht\",\"https:\/\/www.linkedin.com\/in\/pfersht\/\",\"https:\/\/x.com\/pfersht\"],\"url\":\"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Truth might just help you win... - Horses for Sources | No Boundaries","description":"In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horsesforsources.com\/the-truth_122523\/","og_locale":"en_US","og_type":"article","og_title":"The Truth might just help you win... - Horses for Sources | No Boundaries","og_description":"In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!","og_url":"https:\/\/www.horsesforsources.com\/the-truth_122523\/","og_site_name":"Horses for Sources | No Boundaries","article_published_time":"2023-12-25T17:40:43+00:00","article_modified_time":"2023-12-26T16:39:54+00:00","og_image":[{"width":1194,"height":669,"url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg","type":"image\/jpeg"}],"author":"Phil Fersht","twitter_card":"summary_large_image","twitter_creator":"@pfersht","twitter_misc":{"Written by":"Phil Fersht","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horsesforsources.com\/the-truth_122523\/","url":"https:\/\/www.horsesforsources.com\/the-truth_122523\/","name":"The Truth might just help you win... - Horses for Sources | No Boundaries","isPartOf":{"@id":"https:\/\/www.horsesforsources.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horsesforsources.com\/the-truth_122523\/#primaryimage"},"image":{"@id":"https:\/\/www.horsesforsources.com\/the-truth_122523\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg","datePublished":"2023-12-25T17:40:43+00:00","dateModified":"2023-12-26T16:39:54+00:00","author":{"@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f"},"description":"In 2024, I will push my team even harder to be brave and speak the truth in this world of bullish*t marketing, relentless hype, blatant lies, and swirl of nonsense.\u00a0 We have more than doubled HFS since 2019, so there is one lesson to take away from this:\u00a0 Truth sells!","breadcrumb":{"@id":"https:\/\/www.horsesforsources.com\/the-truth_122523\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horsesforsources.com\/the-truth_122523\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/the-truth_122523\/#primaryimage","url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg","contentUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2023\/12\/Truth-Sells.jpg","width":1194,"height":669},{"@type":"BreadcrumbList","@id":"https:\/\/www.horsesforsources.com\/the-truth_122523\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horsesforsources.com\/"},{"@type":"ListItem","position":2,"name":"The Truth might just help you win…"}]},{"@type":"WebSite","@id":"https:\/\/www.horsesforsources.com\/#website","url":"https:\/\/www.horsesforsources.com\/","name":"Horses for Sources | No Boundaries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horsesforsources.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f","name":"Phil Fersht","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7","url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","contentUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","caption":"Phil Fersht"},"description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage","sameAs":["http:\/\/hfsresearch.com\/team\/phil-fersht","https:\/\/www.linkedin.com\/in\/pfersht\/","https:\/\/x.com\/pfersht"],"url":"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/"}]}},"authors":[{"term_id":19,"user_id":3,"is_guest":0,"slug":"phil-fherst","display_name":"Phil Fersht","avatar_url":{"url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg","url2x":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg"},"first_name":"Phil","last_name":"Fersht","user_url":"http:\/\/hfsresearch.com\/team\/phil-fersht","description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage"}],"_links":{"self":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/5689"}],"collection":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/comments?post=5689"}],"version-history":[{"count":0,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/5689\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/media\/5690"}],"wp:attachment":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/media?parent=5689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/categories?post=5689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/tags?post=5689"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/ppma_author?post=5689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}