{"id":5587,"date":"2023-11-01T19:52:11","date_gmt":"2023-11-01T19:52:11","guid":{"rendered":"https:\/\/www.horsesforsources.com\/?p=5587"},"modified":"2023-11-04T14:29:14","modified_gmt":"2023-11-04T14:29:14","slug":"total-enterprise-reinvention-julie-sweet_110123","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/total-enterprise-reinvention-julie-sweet_110123\/","title":{"rendered":"Entering a decade of Total Enterprise Reinvention… Julie Sweet on creating value in the Generative Enterprise"},"content":{"rendered":"

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Watch the videocast, here<\/a><\/h3>\n

\u201cGen AI is a catalyst for a new level of reinvention over the next decade\u201d \u2013 Julie Sweet<\/em><\/span><\/p>\n

As part of our GenAI Leaders Series<\/a>, we got time with Accenture CEO Julie Sweet to talk about how the $64 Billion dollar corporation is approaching GenAI.\u00a0 With the services industry experiencing feverish excitement over AI and anxiety surrounding the demise of legacy labor arbitrage models and reduced technology expenditure, who better to listen to than the provider leading growth from the front and reinventing itself ahead of the market, with its formation of Accenture Digital in 2013<\/a>, then Cloud First in 2020<\/a>… and now its aggressive pivot to drive GenAI at scale.<\/p>\n

Accenture’s Total Reinvention… can enterprises embrace change?<\/h3>\n

Just when you thought you couldn\u2019t bear to hear the phrase \u201cdigital transformation\u201d one more time, a fresh view of changing business dynamics is being ushered in by Accenture CEO Julie Sweet under the moniker \u201cTotal Enterprise Reinvention<\/a>.\u201d<\/p>\n

Accenture claims this reinvention is fueled by technology, data, and AI and is already impacting how people work. While highlighting the responsibilities leaders must take to be successful during the next decade. As Sweet says, \u201cAccenture clients are embracing change more than ever, and GenAI is the catalyst for embracing that change at a more rapid pace than we\u2019ve ever seen.\u201d<\/p>\n

While enterprises are under pressure to innovate and cut costs at the same time, many service firms have been caught flat-footed when it comes to understanding the potentially revolutionary capabilities of LLMs and generative AI tools. And while others are defining their vision, Accenture is putting its money where its mouth is by declaring a $3bn investment in AI<\/a>. Their goal is to embrace the workforce changes enabled by GenAI and proactively train thousands of staff, develop assets, and build solutions to help their enterprise clients adopt GenAI faster. Their big bet promises a big payoff for the $64bn services juggernaut, which announced in June it had secured $100m in GenAI projects, a number that\u2019s surely climbing further since, claiming 40 of its enterprise clients are now experiencing GenAI at scale.<\/p>\n

In our latest interview with Accenture\u2019s top brass (see last month\u2019s summary of Paul Daugherty\u2019s insights here<\/a>), Sweet describes the transformative potential of GenAI on the enterprise and the future of work. Here\u2019s what we learned, and HFS\u2019s take:<\/p>\n