{"id":5183,"date":"2022-07-26T17:30:46","date_gmt":"2022-07-26T17:30:46","guid":{"rendered":"https:\/\/www.horsesforsources.com\/?p=5183"},"modified":"2022-07-26T17:30:46","modified_gmt":"2022-07-26T17:30:46","slug":"time-to-get-sucked-into-the-metaverse_072622","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/","title":{"rendered":"Why it\u2019s time to get sucked into the Metaverse"},"content":{"rendered":"

\"\"<\/p>\n

My new reality is entirely digital<\/em>, unless it\u2019s meaningful<\/em> to me.\u00a0 I mean, actual conversations<\/em> used to be cool, but who really needs<\/em> them anymore?\u00a0 If the pandemic taught us anything, it\u2019s that we can hide away in our homes and never talk to anyone again<\/em>.\u00a0 Except maybe that Verizon voice-remote\u2026 but that\u2019s just some misplaced technology that started to work about 20 years too late.<\/p>\n

I don\u2019t want to go into a bank anymore.<\/strong>\u00a0 I used to have a dedicated bank manager who knew me and provided personalized service.\u00a0 Now it\u2019s just people staring into a terminal and repeating what I can see myself.\u00a0 I don\u2019t need to engage with these people – they can\u2019t help me.\u00a0 Why do I need meaningless transactional dialog with someone who seems pissed off with the world?<\/p>\n

I don\u2019t need to talk to airline customer service anymore.<\/strong>\u00a0 They just repeat what I can see myself online.\u00a0 I don\u2019t need to engage with these people \u2013 they can\u2019t help me.\u00a0 And I don\u2019t need to spend half my life on hold\u2026 just automate this nightmare for me, please.<\/p>\n

I don\u2019t need to go to the Apple Store anymore.<\/strong>\u00a0 I know what I want and can buy it myself. \u00a0I don\u2019t need some cool kid making me feel like some aging techno-moron. Just ship me my purchase, please.<\/p>\n

I don\u2019t need to call Amazon customer service anymore.<\/strong> It takes forever to find a number to call and they\u2019ll just tell me they\u2019ll get back to me\u2026 and never do.\u00a0 Or just accuse me of lying and hang up (yes, that actually happened).<\/p>\n

I don\u2019t need to talk to my cellphone provider anymore.<\/strong> \u00a0They just sell me upgrades I don\u2019t want and put me through to other departments for the help I need, which never pick up or send me back to the original department that tries to sell me those upgrades again. Why persist with this painful waste of time?<\/p>\n

I called google enterprise support once<\/strong> (yes, there actually is one) and was emailed a manual to read to solve my issue.\u00a0 But the person was<\/em> friendly and had a nice Irish accent.<\/p>\n

I don\u2019t need to talk to my colleagues anymore \u2013 I hardly ever see them these days<\/strong>.\u00a0 I can get what I need over Zoom or Teams chat.\u00a0 In fact, I don\u2019t really need to talk to my boss unless I need to resign, but I guess I can do that over Zoom too\u2026 And am sure if I get sacked, it won\u2019t be via an actual conversation<\/em>.<\/p>\n

My mom and dad do sometimes call me<\/strong>, but never with any forewarning\u2026 and I am always busy when they do.\u00a0 But they can (just about) use texts now, so we have something to work with\u2026<\/p>\n

The Bottom-line: Our new reality is entirely digital unless it\u2019s meaningful to us.\u00a0 So the Metaverse it is… let’s go!<\/strong><\/h2>\n

Let\u2019s face facts, we only want to talk to people who are worthy<\/em> of our attention, who give us their<\/em> attention too.\u00a0 We only really want to invest in personable relationships that are meaningful<\/em>.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!<\/p>\n","protected":false},"excerpt":{"rendered":"

My new reality is entirely digital, unless it\u2019s meaningful to me.\u00a0 I mean, actual conversations used to be cool, but…<\/p>\n","protected":false},"author":3,"featured_media":5184,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[867,959,891,953,57,958,1],"tags":[968,151,967],"ppma_author":[19],"yoast_head":"\nWhy it\u2019s time to get sucked into the Metaverse - Horses for Sources | No Boundaries<\/title>\n<meta name=\"description\" content=\"We only really want to invest in personable relationships that are meaningful.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why it\u2019s time to get sucked into the Metaverse - Horses for Sources | No Boundaries\" \/>\n<meta property=\"og:description\" content=\"We only really want to invest in personable relationships that are meaningful.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/\" \/>\n<meta property=\"og:site_name\" content=\"Horses for Sources | No Boundaries\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-26T17:30:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1586\" \/>\n\t<meta property=\"og:image:height\" content=\"825\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Phil Fersht\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pfersht\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Fersht\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/\",\"url\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/\",\"name\":\"Why it\u2019s time to get sucked into the Metaverse - Horses for Sources | No Boundaries\",\"isPartOf\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg\",\"datePublished\":\"2022-07-26T17:30:46+00:00\",\"dateModified\":\"2022-07-26T17:30:46+00:00\",\"author\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\"},\"description\":\"We only really want to invest in personable relationships that are meaningful.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#primaryimage\",\"url\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg\",\"contentUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg\",\"width\":1586,\"height\":825},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horsesforsources.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why it\u2019s time to get sucked into the Metaverse\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horsesforsources.com\/#website\",\"url\":\"https:\/\/www.horsesforsources.com\/\",\"name\":\"Horses for Sources | No Boundaries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horsesforsources.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\",\"name\":\"Phil Fersht\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7\",\"url\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"contentUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"caption\":\"Phil Fersht\"},\"description\":\"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage\",\"sameAs\":[\"http:\/\/hfsresearch.com\/team\/phil-fersht\",\"https:\/\/www.linkedin.com\/in\/pfersht\/\",\"https:\/\/x.com\/pfersht\"],\"url\":\"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why it\u2019s time to get sucked into the Metaverse - Horses for Sources | No Boundaries","description":"We only really want to invest in personable relationships that are meaningful.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/","og_locale":"en_US","og_type":"article","og_title":"Why it\u2019s time to get sucked into the Metaverse - Horses for Sources | No Boundaries","og_description":"We only really want to invest in personable relationships that are meaningful.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!","og_url":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/","og_site_name":"Horses for Sources | No Boundaries","article_published_time":"2022-07-26T17:30:46+00:00","og_image":[{"width":1586,"height":825,"url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg","type":"image\/jpeg"}],"author":"Phil Fersht","twitter_card":"summary_large_image","twitter_creator":"@pfersht","twitter_misc":{"Written by":"Phil Fersht","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/","url":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/","name":"Why it\u2019s time to get sucked into the Metaverse - Horses for Sources | No Boundaries","isPartOf":{"@id":"https:\/\/www.horsesforsources.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#primaryimage"},"image":{"@id":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#primaryimage"},"thumbnailUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg","datePublished":"2022-07-26T17:30:46+00:00","dateModified":"2022-07-26T17:30:46+00:00","author":{"@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f"},"description":"We only really want to invest in personable relationships that are meaningful.\u00a0 Everything else is really just a transaction that can be automated or AI-ed.\u00a0 So buy that VR headset and give up on transactional humanity\u2026 the future is in the Metaverse folks!","breadcrumb":{"@id":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#primaryimage","url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg","contentUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2022\/07\/Johnny-English-VR.jpg","width":1586,"height":825},{"@type":"BreadcrumbList","@id":"https:\/\/www.horsesforsources.com\/time-to-get-sucked-into-the-metaverse_072622\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horsesforsources.com\/"},{"@type":"ListItem","position":2,"name":"Why it\u2019s time to get sucked into the Metaverse"}]},{"@type":"WebSite","@id":"https:\/\/www.horsesforsources.com\/#website","url":"https:\/\/www.horsesforsources.com\/","name":"Horses for Sources | No Boundaries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horsesforsources.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f","name":"Phil Fersht","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7","url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","contentUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","caption":"Phil Fersht"},"description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage","sameAs":["http:\/\/hfsresearch.com\/team\/phil-fersht","https:\/\/www.linkedin.com\/in\/pfersht\/","https:\/\/x.com\/pfersht"],"url":"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/"}]}},"authors":[{"term_id":19,"user_id":3,"is_guest":0,"slug":"phil-fherst","display_name":"Phil Fersht","avatar_url":{"url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg","url2x":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg"},"first_name":"Phil","last_name":"Fersht","user_url":"http:\/\/hfsresearch.com\/team\/phil-fersht","description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage"}],"_links":{"self":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/5183"}],"collection":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/comments?post=5183"}],"version-history":[{"count":0,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/5183\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/media\/5184"}],"wp:attachment":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/media?parent=5183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/categories?post=5183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/tags?post=5183"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/ppma_author?post=5183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}