{"id":4712,"date":"2009-04-19T10:43:00","date_gmt":"2009-04-19T10:43:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/the-flat-of-the-curve-are-we-scared-of-innovation\/"},"modified":"2009-04-19T10:43:00","modified_gmt":"2009-04-19T10:43:00","slug":"the-flat-of-the-curve-are-we-scared-of-innovation","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/the-flat-of-the-curve-are-we-scared-of-innovation\/","title":{"rendered":"The flat of the curve: are we scared of innovation?"},"content":{"rendered":"
Kevin O'Marah, AMR Research's Chief Strategy Officer, blogs a thought-provoking piece<\/a> that highlights how so many retailers and manufacturers have failed to embrace collaborative supply chain models through fear of "giving more than they'll get". Kevin argues that consolidation amongst suppliers will accelerate in this environment as major industrials drive cost out of their supply chains by reducing their supplier bases. He adds,"what we have since seen is that cooperation takes a lot more than just setting up EDI, reverse auctions, or visualization. It takes trust, which apparently is still in short supply." <\/p>\n<\/p>\n <\/a><\/a> <\/a><\/p>\n<\/p>\n When some analyst designed that graphic, we'd just come through a major period of innovation where the Internet was forcing businesses to explore new business models – or face death by failure to change. So what happened to put the kibosh on businesses revolutionizing their supply\/demand models? <\/p>\n
\nKevin refers to a piece of analyst foresight from nine years' ago, where the logical next step in achieving supply-chain value was productivity gains across the economy driven by bilateral relationships (meaning win-win) between trading partners:<\/p>\n