{"id":4227,"date":"2021-05-03T01:27:00","date_gmt":"2021-05-03T01:27:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/syniti_acquires_dmr_050521\/"},"modified":"2021-12-08T14:53:29","modified_gmt":"2021-12-08T14:53:29","slug":"syniti_acquires_dmr_050521","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/syniti_acquires_dmr_050521\/","title":{"rendered":"Campbell soup adds flavor as Syniti acquires DMR to create biggest data software and services pureplay"},"content":{"rendered":"
Enterprise data businesses Syniti and Data Migration Resources have joined forces in a move they believe makes them the biggest data\u00a0software platform and services pureplay in this, or any other, town.\u00a0 And we see no reason to doubt their claim. With the thirst for quality data at a pandemic-driven all-time-high to base critical enterprise decisions, this merger is perfectly timed.<\/p>\n
Under the Syniti banner \u2013 and with Syniti CEO Kevin Campbell remaining at the helm \u2013 the new company has the resources and global footprint to answer the \u2018Are these guys big enough?\u2019 question when it comes to tackling the most complex data requirements of the top echelons of the global 2000. The Newco\u00a0claims it offers the largest collection of data specialists and an AI-driven platform converging capabilities across data management, analytics, and governance.\u00a0 With Campbell energized and back in his element, who drove one of the first BPO pureplays\u00a0Exult, before he inspired the\u00a0multi-billion dollar BPO\u00a0and technology growth trajectories in Accenture (see blog<\/a>), you have to believe the newly re-invented king of data services is taking his new company somewhere very interesting…<\/p>\n Tie up comes after record growth for SAP-certified Syniti<\/span><\/p>\n Both parties share a common focus on people and intend that the new scale of the organization will give their prized data specialists the opportunity and desire to stick around to build long careers and the culture to attract more.<\/p>\n Syniti enjoyed record growth in 2020 (with some regions reporting more than 275% growth YoY). It reported the best Q1 results in its 23-year history at the end of April 2021. It\u2019s riding a wave of rapidly increasing investment in smart analytics (Exhibit 1). Almost three-quarters see investments rising either significantly, or moderately.<\/p>\n Exhibit 1:<\/strong> Do you see investments increasing, decreasing, or staying the same for smart analytics in the next 12 to 18 months?<\/strong><\/p>\n