{"id":2288,"date":"2018-02-22T13:30:00","date_gmt":"2018-02-22T13:30:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/nasscom_022218\/"},"modified":"2018-02-22T13:30:00","modified_gmt":"2018-02-22T13:30:00","slug":"nasscom_022218","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/nasscom_022218\/","title":{"rendered":"#NASSCOM_ILF 2018: An industry stuck in #fakenews limbo, desperately needing to change the channel"},"content":{"rendered":"
<\/p>\n
Stability and modest growth should be the best thing that has happened to this industry: companies can plan for the future with greater predictability and make smarter investment decisions. Instead, we’re suffering from a culture of endless hype, copycat marketing and an addiction to hypergrowth. <\/p>\n
NASSCOM’s annual India Leadership Forum is always a good bellwether for testing the temperature of the global services industry – and the 2018 rendition this week in Hyderabad served up some real pearls of wisdom (yes, Hyderabad is the world’s leading refiner of pearls).<\/p>\n
Getting to the point, the services industry has never found itself in a worse state of bewilderment and confusion. After last year’s sense of looming disaster with President Trump’s proposed Visa reforms, at least the industry has something collective to hang onto – a common fear of being politicked out of business. However, with that panic pretty much diluted, what has been left is a conflicting range of moods, ranging from confusion to depression to uncomfortable modest growth, alarmingly untrue #fakenews, and a never-ending plethora of meaningless buzz words, which have become so deepset in the fabric of our industry, most of us are resigned to using them, as it’s the only language left to communicate basic sentences to each other.<\/p>\n
So let’s try and shed some light on the confusion, based on some of the terrific conversations we had this week:<\/p>\n