{"id":1710,"date":"2010-03-18T07:20:00","date_gmt":"2010-03-18T07:20:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/the-myth-busting-continues\/"},"modified":"2010-03-18T07:20:00","modified_gmt":"2010-03-18T07:20:00","slug":"the-myth-busting-continues","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/the-myth-busting-continues\/","title":{"rendered":"The myth-busting continues"},"content":{"rendered":"
\"\"<\/p>\n

Equaterra's COO, Mark Robinson, shows us how to innovate<\/p>\n<\/div>\n

In case you missed it, there’s been another\u00a0scintillating debate on the “I” topic.\u00a0 If you have a few minutes,\u00a0we suggest you visit the recent piece entitled “Busting the innovation myth”<\/a> submitted to us by a top cabernet-infused\u00a0advisor choosing to remain anonymous (for obvious reasons…).<\/p>\n

A couple of insightful and accurate views worth highlighting\u00a0were contributed by Equaterra’s enigmatic COO Mark Robinson<\/a>\u00a0(pictured innovating) and CSC’s President of the United States of global\u00a0sales and marketing, Peter Allen<\/a>:<\/p>\n

Mark Robinson:<\/span><\/span><\/em><\/strong><\/p>\n

In ‘mainstream’ outsourcing, innovation is often external to the process (i.e. it does not take place within the bounds of the contracted services, but rather as an add-in contracted on a case-by-case basis, either by the incumbent provider of base services, or by other service providers. There are many reasons for this, but they boil down to three primary factors:<\/p>\n

(i) Contract terms and obligations that are ‘fit for purpose’ for managing day-to-day service delivery act to suppress innovation;<\/p>\n

(ii) The people engaged in the delivery of base services are not innovators (or, if they are, then they are probably not providing world-class base services); and<\/p>\n

(iii) Clients find it hard to take the risks (and share the rewards) needed to spark innovation with a service provider that they are engaged with in managing the daily grind of commodity services.<\/p>\n

However, there is innovation in outsourcing in two major areas. First, service providers are innovating in the design and delivery mechanisms for their service offerings, although this innovation occurs outside of client accounts and is most readily available to new clients (or to existing clients at major inflexion points, such as renewals). Second, there is an entire class of services known collectively as Knowledge Process Outsourcing where innovation is endemic to the services.<\/p>\n

Peter Allen:<\/span><\/span><\/em><\/strong><\/p>\n

A toxic term, Innovation.<\/p>\n

To most Providers, they are suspicious whenever that terms is used. Too often it is interpreted as “Client wants something for free.”<\/p>\n

To most Clients, but not all, what it really means is, “Please give me proposals for ways to improve.”<\/p>\n

A sourcing relationship can be a pathway for innovation only if the parties create an environment to nurture that outcome. Nurturing includes shared investments and shared risks\/rewards. Else, it’s just one element on the checklist of “what don’t you like?”<\/p>\n

In the new economy … innovation is a derivative benefit of a relationship that starts with solid delivery on core commitments.<\/p>\n","protected":false},"excerpt":{"rendered":"

Equaterra's COO, Mark Robinson, shows us how to innovate In case you missed it, there’s been another\u00a0scintillating debate on the…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,81,838,86,88,832],"tags":[247],"ppma_author":[19],"yoast_head":"\nThe myth-busting continues - Horses for Sources | No Boundaries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsesforsources.com\/the-myth-busting-continues\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The myth-busting continues - Horses for Sources | No Boundaries\" \/>\n<meta property=\"og:description\" content=\"Equaterra's COO, Mark Robinson, shows us how to innovate In case you missed it, there’s been another\u00a0scintillating debate on the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsesforsources.com\/the-myth-busting-continues\/\" \/>\n<meta property=\"og:site_name\" content=\"Horses for Sources | No Boundaries\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-18T07:20:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2010\/03\/Mark-Robinson-Innovates.jpg\" \/>\n<meta name=\"author\" content=\"Phil Fersht\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pfersht\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Fersht\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horsesforsources.com\/the-myth-busting-continues\/\",\"url\":\"https:\/\/www.horsesforsources.com\/the-myth-busting-continues\/\",\"name\":\"The myth-busting continues - 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