larger marketshare<\/a> of the F&A BPO market than its prime India-headquartered rivals, Infosys, TCS and Cognizant. However, while Wipro delivers IT services as competently as most of the competition – especially with its\u00a0capabilities\u00a0around SAP, the company has suffered from a brand identity. \u00a0It has too often finished second in a down-selections and customers have often struggled to fully understand the firm’s DNA.<\/p>\nThe seeds have clearly been sewn for a bright future for the firm, and it clearly provides a wonderful platform for TK to make some telling tweaks. \u00a0Let’s hope Premji gives him a bit more wiggle-room to take the company in a direction where he feels that Wipro’s not only pushing TCS et al. harder for marketshare, but also is readying itself for the next wave of offshore service growth beyond <\/em>the current spike. \u00a0We’ve been promised an interview with TK soon… so stay tuned.<\/p>\nWipro’s new challenges are industry-wide and not solely confined to them<\/span><\/strong><\/p>\nAll-in-all, the challenges facing India’s offshore industry are the same for all the service provides – both traditional incumbents and the expanding offshore firms. \u00a0These are challenges you can’t mask under a few quarters of rampant profit, they have to be embedded in the very\u00a0infrastructure\u00a0of the\u00a0provider’s\u00a0delivery model. \u00a0This means the winners over the long-haul are already re-investing some of these profits on the following areas:<\/p>\n
*Moving beyond operational IT work to position themselves as service integrators<\/em> for clients<\/p>\n*Developing industry domain knowledge to be true consultative<\/em> partners to clients, and not simply effective implementers of Six-Sigma and LEAN<\/p>\n*Blending business process acumen with industry analytics<\/p>\n
*Executing employee development strategies that cross-trains talent across multiple business process and IT disciplines to work proactively with clients to support their innovation roadmaps<\/p>\n
*Developing true IaaS and PaaS development capability to take industrialized solutions into a Cloud (shared service) utility model<\/p>\n
*Developing real BPO scale that can flex with client needs as deal sizes shrink<\/p>\n
Suresh Vaswani (pictured above) steps down as Co-CEO of Wipro. \u00a0You can read our recent interview with him here<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"You won’t see a CEO being removed after achieving a double-digit growth rate too often, but that’s just what happened,…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,51,835,80,81,832],"tags":[776],"ppma_author":[19],"yoast_head":"\n
Will India's desire for short-term profit trump the need to re-invest beyond the current market spike? - Horses for Sources | No Boundaries<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n