{"id":1343,"date":"2012-08-14T15:59:00","date_gmt":"2012-08-14T15:59:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/digital-media-operations_081112\/"},"modified":"2012-08-14T15:59:00","modified_gmt":"2012-08-14T15:59:00","slug":"digital-media-operations_081112","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/digital-media-operations_081112\/","title":{"rendered":"The rise of next-gen marketing outsourcing: digital media operations"},"content":{"rendered":"
The most exciting change in the world of outsourcing has been the increased focus on services that are based on expertise augmentation and a genuine return on investment (which is why so many people want to use a different terminology). \u00a0<\/strong><\/p>\n <\/a><\/p>\n And when we get into areas right at the cutting edge of revenue generation for clients, such as marketing and media, where clients need access to capabilities they may not currently have to gain a competitive edge, we can see where the future lies for the business services industry. \u00a0One of our most talented analysts, Reetika Joshi<\/a>, has been investigating the world of digital media and its major potential for third party services…<\/p>\n