{"id":1337,"date":"2012-09-05T02:45:00","date_gmt":"2012-09-05T02:45:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/outsourcing-voted-out_090512\/"},"modified":"2012-09-05T02:45:00","modified_gmt":"2012-09-05T02:45:00","slug":"outsourcing-voted-out_090512","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/","title":{"rendered":"It’s official: the outsourcing industry has voted out its name"},"content":{"rendered":"

All the stakeholders in the outsourcing industry have finally spoken – 871 enterprise buyers, providers and advisors – in an unprecedented study of broad opinion as to whether it’s finally time to drop the term “outsourcing” for business and IT services. \u00a0<\/strong><\/p>\n

<\/strong>HfS Research has reached out (see survey<\/a>) to its unique community of services and operations professionals, and can finally reveal the answers we have long been searching for – that it’s\u00a0time to re-brand the industry formerly known as outsourcing<\/em>, with 61% of the industry stakeholders voting to drop the term:<\/p>\n

\"\"<\/p>\n

Half of the enterprise buyers responding have over $5bn in revenues, 73% are significant influencers, and most of them have many years of experience with “outsourcing”. \u00a0HfS would like to thank all of you who took the time to share your opinions on such a pivotal issue.<\/p>\n

What’s immediately revealing is that close to two-thirds of buyers and providers are fed up with the term, and the fact it’s almost impossible to remove the image that outsourcing is only about the offshoring of labor, as opposed to engaging with service providers to create business value. \u00a0The advisor community is evenly split, with a good number of them enjoying the fruits of advising on outsourcing transactions – changing the “O” word is bad for business for many of them. \u00a0Conversely, there are also many management consultants who would like to remove the term, as it often prevents them from having meaningful and productive discussions with clients, who run a mile when the “O” word crops up.<\/p>\n

But what alternative terms have each stakeholder community suggested to replace the “O” word? And what will the termination of the “O” word mean to industry stakeholders? \u00a0Will they lose their identity, or is this the beginning of a new era?<\/p>\n

Stay tuned… all will be revealed. \u00a0Right here<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

All the stakeholders in the outsourcing industry have finally spoken – 871 enterprise buyers, providers and advisors – in an…<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48,63,70,81,86,832],"tags":[280],"ppma_author":[19],"yoast_head":"\nIt's official: the outsourcing industry has voted out its name - Horses for Sources | No Boundaries<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"It's official: the outsourcing industry has voted out its name - Horses for Sources | No Boundaries\" \/>\n<meta property=\"og:description\" content=\"All the stakeholders in the outsourcing industry have finally spoken – 871 enterprise buyers, providers and advisors – in an...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/\" \/>\n<meta property=\"og:site_name\" content=\"Horses for Sources | No Boundaries\" \/>\n<meta property=\"article:published_time\" content=\"2012-09-05T02:45:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png\" \/>\n<meta name=\"author\" content=\"Phil Fersht\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@pfersht\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Phil Fersht\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/\",\"url\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/\",\"name\":\"It's official: the outsourcing industry has voted out its name - Horses for Sources | No Boundaries\",\"isPartOf\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png\",\"datePublished\":\"2012-09-05T02:45:00+00:00\",\"dateModified\":\"2012-09-05T02:45:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#primaryimage\",\"url\":\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png\",\"contentUrl\":\"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.horsesforsources.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"It’s official: the outsourcing industry has voted out its name\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.horsesforsources.com\/#website\",\"url\":\"https:\/\/www.horsesforsources.com\/\",\"name\":\"Horses for Sources | No Boundaries\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.horsesforsources.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f\",\"name\":\"Phil Fersht\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7\",\"url\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"contentUrl\":\"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png\",\"caption\":\"Phil Fersht\"},\"description\":\"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage\",\"sameAs\":[\"http:\/\/hfsresearch.com\/team\/phil-fersht\",\"https:\/\/www.linkedin.com\/in\/pfersht\/\",\"https:\/\/x.com\/pfersht\"],\"url\":\"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"It's official: the outsourcing industry has voted out its name - Horses for Sources | No Boundaries","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/","og_locale":"en_US","og_type":"article","og_title":"It's official: the outsourcing industry has voted out its name - Horses for Sources | No Boundaries","og_description":"All the stakeholders in the outsourcing industry have finally spoken – 871 enterprise buyers, providers and advisors – in an...","og_url":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/","og_site_name":"Horses for Sources | No Boundaries","article_published_time":"2012-09-05T02:45:00+00:00","og_image":[{"url":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png"}],"author":"Phil Fersht","twitter_card":"summary_large_image","twitter_creator":"@pfersht","twitter_misc":{"Written by":"Phil Fersht","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/","url":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/","name":"It's official: the outsourcing industry has voted out its name - Horses for Sources | No Boundaries","isPartOf":{"@id":"https:\/\/www.horsesforsources.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#primaryimage"},"image":{"@id":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#primaryimage"},"thumbnailUrl":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png","datePublished":"2012-09-05T02:45:00+00:00","dateModified":"2012-09-05T02:45:00+00:00","author":{"@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f"},"breadcrumb":{"@id":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#primaryimage","url":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png","contentUrl":"http:\/\/www.horsesforsources.com\/wp-content\/uploads\/2012\/09\/O-word-dropped3.png"},{"@type":"BreadcrumbList","@id":"https:\/\/www.horsesforsources.com\/outsourcing-voted-out_090512\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.horsesforsources.com\/"},{"@type":"ListItem","position":2,"name":"It’s official: the outsourcing industry has voted out its name"}]},{"@type":"WebSite","@id":"https:\/\/www.horsesforsources.com\/#website","url":"https:\/\/www.horsesforsources.com\/","name":"Horses for Sources | No Boundaries","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.horsesforsources.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/c4f084ff7ad43632f537b3b30918e69f","name":"Phil Fersht","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.horsesforsources.com\/#\/schema\/person\/image\/86ee0c0ac2d033eed87f327162eb27f7","url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","contentUrl":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2020\/11\/phill-150x150.png","caption":"Phil Fersht"},"description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage","sameAs":["http:\/\/hfsresearch.com\/team\/phil-fersht","https:\/\/www.linkedin.com\/in\/pfersht\/","https:\/\/x.com\/pfersht"],"url":"https:\/\/www.horsesforsources.com\/author\/phil-fherst\/"}]}},"authors":[{"term_id":19,"user_id":3,"is_guest":0,"slug":"phil-fherst","display_name":"Phil Fersht","avatar_url":{"url":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg","url2x":"https:\/\/www.horsesforsources.com\/wp-content\/uploads\/2024\/02\/Phil-Fersht-HFS-Updated.jpg"},"first_name":"Phil","last_name":"Fersht","user_url":"http:\/\/hfsresearch.com\/team\/phil-fersht","description":"Phil Fersht is\u00a0a world-renowned analyst, writer and visionary in\u00a0emerging technologies, automation, digital business models, and the alignment of\u00a0enterprise operations to\u00a0drive customer impact and competitive advantage"}],"_links":{"self":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/1337"}],"collection":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/comments?post=1337"}],"version-history":[{"count":0,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/posts\/1337\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/media?parent=1337"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/categories?post=1337"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/tags?post=1337"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.horsesforsources.com\/wp-json\/wp\/v2\/ppma_author?post=1337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}