{"id":1129,"date":"2014-07-10T14:12:00","date_gmt":"2014-07-10T14:12:00","guid":{"rendered":"http:\/\/localhost\/projects\/horsesforsources\/individuals-companies_071014\/"},"modified":"2014-07-10T14:12:00","modified_gmt":"2014-07-10T14:12:00","slug":"individuals-companies_071014","status":"publish","type":"post","link":"https:\/\/www.horsesforsources.com\/individuals-companies_071014\/","title":{"rendered":"Isn’t it time individuals stopped pretending they’re companies?"},"content":{"rendered":"
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Buy my stuff!<\/p>\n<\/div>\n
One of the trends we’ve been seeing with the proliferation of independent analysts, bloggers, consultants, journalists and other pundits, is for many of these characters to launch their own “firms”, when the product is, really, just them<\/em>. \u00a0Or them and a few freelancers they could tack on to their website to make them look like an actual company of people.<\/p>\n
Now, if an individual was actually planning to grow a company over time – and genuinely adding real staff which does more than organize their mailshots, calendar or spell-check their reports, they can be forgiven, however, there are far too many people out there masquerading as company CEOs when they really don’t have a “company” to run. \u00a0It’s just them. \u00a0And some freelance admin person.<\/p>\n