Long live the freemium analyst model...

September 14, 2015 | Phil Fersht

The main man who tracks the influencers, Duncan Chapple, gives us a little sneak preview into how this year's Analyst Value Survey is chugging along, with several hundred research buyers already sharing their views:

Click to access article

Click to access article

If you haven't yet had your chance to share your opinions of which analysts are doing (or not doing ) it for you, do spend a few minutes completing the 2015/16 Kea Company Analyst Value Survey by clicking here.

Duncan Chapple is leads Kea Group's Influencer Relations Practice (Click for Bio)

Duncan Chapple leads Kea Company's Influencer Relations Practice (Click for Bio)

It seems the "freemium" model we've adopted at HfS over the last six years is really having an impact. It's our view that top insights shouldn't be stuffed behind a firewall. Clients will pay for premium data, indepth analyst strategy session and in-depth competitive landscape reports, but when it comes to insights, viewpoints, or just some plain old entertainment, why hide it?

Freemium isn't disruptive, it's the way forward for an analyst industry, much of which refuses to break out of its stale model.  If people stop reading research and genuine insights, we might as well all pack up and go home now, so let's promote what we do, not hide it.

Having a prolific analyst team beat the As-a-Service drum every day is the real reason for our continual impact - they keep the views fresh, varied and unvarnished, while maintaining that personal touch, which is what we're all about at HfS.

Thanks for those who have voted for us (so far), we really appreciate your support and feedback.  If you would like to share your views on what you would like to see more (or less) from us, do email us here.

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1 Comments

8 Comments

  1. Anthony Stokes
    Posted Sep 14, 2015 05:32 AM | Permalink Reply

    This doesn't surprise me at all. Everyone reads HfS, its informative, refreshing and engaging.

  2. Gaurav
    Posted Sep 14, 2015 05:11 PM | Permalink Reply

    Well done Phil and team!

  3. Anon
    Posted Sep 14, 2015 10:04 PM | Permalink Reply

    Phil,

    I see data like this and scratch my head that your competitors don't follow suit? Clearly a freemium model is what's working yet only HfS are successful at it. Why is this?

  4. Phil Fersht
    Posted Sep 14, 2015 10:24 PM | Permalink Reply

    @Anon - the key is to have a business model that others cannot easily replicate. With research, you need to make it worth giving away! You can't productize insights and personality (not yet, anyway).

    PF

  5. Graham Young
    Posted Sep 15, 2015 01:17 AM | Permalink Reply

    Well deserved recognition for your great work.

  6. Heather Smith
    Posted Sep 15, 2015 03:16 AM | Permalink Reply

    HFS deserves to be out in front - their research is a breath of much needed fresh air!

    Heather

  7. Gopal
    Posted Oct 01, 2015 01:10 AM | Permalink Reply

    Well deserved for driving the right mix of breadth and depth and more importantly the speed and force!! Congratulations...

  8. Colleague Analyst
    Posted Oct 01, 2015 03:22 AM | Permalink Reply

    Hi HfS,

    My employer would be really unhappy If I would put my name out there congratulating you folks :) I have to say it, I love your attitude and way you present yourselves. I work for a "legacy Firm" as I read it here so often, but I understand why your firm is doing so well. Of course some firms, like the one I work for, are so massive we will always survive or just add new business models to make it happen. The true analyst profession is what I witness here so often and of course at your research portal (where I use to log in all the time and download many excellent pieces until you banned my gmail address).

    Keep up the good work and keep making the analysts out there proud of what you can achieve if you keep doing what your folks are doing every day!

    Cheers, An admirer

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