Look what Obama has done to the “O” word…

Remember our recent post “Caught in the xeno-bamia crossfire, these are dangerous times for the outsourcing industry“?  Well, our new survey on the toxic “O” word has resoundingly  proven that negative politics really does sway opinions, as an overwhelming majority of American enterprises want the word scrapped, which is in stark contract to European firms, who are largely happy to keep it:

Now look what you’ve done, President Obama!  In all seriousness, Europeans are obviously a lot less bothered by terminology – there is simply a lot less toxicity surrounding the term.  The big question is whether these feelings will die down after the US election, or whether the “O” is forever poisoned unto perpetuity?  The plot thickens… stay tuned for more