HfS Network

Look what Obama has done to the "O" word...

September 06, 2012 | Phil Fersht

Remember our recent post "Caught in the xeno-bamia crossfire, these are dangerous times for the outsourcing industry"?  Well, our new survey on the toxic "O" word has resoundingly  proven that negative politics really does sway opinions, as an overwhelming majority of American enterprises want the word scrapped, which is in stark contract to European firms, who are largely happy to keep it:

Now look what you've done, President Obama!  In all seriousness, Europeans are obviously a lot less bothered by terminology - there is simply a lot less toxicity surrounding the term.  The big question is whether these feelings will die down after the US election, or whether the "O" is forever poisoned unto perpetuity?  The plot thickens... stay tuned for more

Posted in: Business Process Outsourcing (BPO)HfS Surveys: Dropping the "O" WordHfSResearch.com Homepage




  1. Today in Tech: Amazon’s New Kindle Fire, and the Road Apple Almost Took; Infosys: PR Excursions; BPO is now BPM | Forbes I
    Posted Sep 06, 2012 09:57 PM | Permalink Reply

    [...] has bad connotations, thanks mainly to the political campaigns in US. When Horsesforsources did a survey to find out what people thought about the term, this is what they [...]

  2. Kate
    Posted Oct 20, 2012 01:34 PM | Permalink Reply

    The "O" word misperception started long before Obama became a Senator so no need to point fingers at him. It drives me crazy that many have misused "outsourcing" when then mean "offshoring". However,because of this, many years ago we decided to use "global sourcing" for our MBA class and Advisory Board at Marquette University. Kate Kaiser

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