In the past, outsourcing was still a unique, foreign and scary activity, and it was always easier for buy-side executives to bring in consultants to make their decisions for them – especially as there were so few trusted data-points and information sources widely available in the industry to support decision-making. Executives didn’t want to get fired for making bad decisions. However, today they know they’ll get fired for the wrong decision regardless of who made it – whether it was theirs’ or McKinsey’s






